Returns management is an important part of digital commerce. In the fashion industry, for example, returns are not uncommon. With a return rate of up to 50%*, this means that almost half of orders will be sent back in whole or in part. Even without knowing exact figures, we can still see that this results in huge costs. So it is no wonder that e-commerce managers go to great efforts to reduce the return rate. In this article, we show you how this can be done even before the purchase, as well as providing further useful information on this topic.
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This year, the entire world of e-commerce is looking ahead to upcoming trends once again. One thing is certain: Personalization will be a hot topic for e-commerce in 2017 as well. And rightly so: 74% of online shoppers get frustrated when they are shown content that does not interest them. On the other hand, 75% would be happy for personalized information to be used to improve their shopping experience. It becomes clear that customers’ interest in personalization stands undisputed.