Transactional emails contain relevant, personal, and applicable information about actions that have recently been taken. They therefore generate higher open and click-through rates than standard marketing emails. Unlike marketing emails, which are usually sent in bulk, transactional emails are triggered by the action of a reader or customer. In this blog article you will learn about the options available when it comes to transactional emails and how you can use them to enhance customer loyalty and boost your website traffic.
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