When selecting a suitable system, the following does not apply: “The more expensive, the better”. In addition to the exact requirements for the system, you must define responsibilities for product data from different sources (e.g. master data, marketing texts, image referencing, etc.).
Furthermore, you have to adjust the following processes:
- The collection of product data,
- the enrichment and creation of (channel-independent) information,
- the quality assurance of generated content and
- the distribution of the finished product datasets.
Once these new paths have been taken, profitable advantages quickly become apparent through the use of a PIM strategy.