Integration of live video shopping in the online shop
As diverse as the contents of live shopping are, so are the possible applications. Integration in social media, for example, is particularly useful when the content is intended to attract the attention of viewers, inspire the target group and attract them to the shop.
The use directly in the online shop, for example at Douglas, is particularly useful when different products with different features are presented as part of a buying guide. For this purpose, Douglas has integrated an extra menu item “Live”, which offers an overview of upcoming live shopping events as well as showing past videos.
But live stream shopping can also be used excellently on a product detail page. Especially when there are only a few, but all the more essential questions to be answered by the user. The viewers are about to make a purchase and you can help them over this last little hurdle with live stream shopping.
The Shopping Stream is also a shop page on which live video shopping can be integrated via a widget. It represents a personalised shopping area that only presents products and content that match the interest of the respective customer. The advantage here is that exactly those live videos can be displayed that are relevant to the respective customer so that he does not have to click through countless videos.
The many integration options really invite you to test and experiment!