4.23% higher click-through rate on product overview pages thanks to self-learning ranking at A-Z Gartenhaus

4.23% higher click-through rate on product overview pages

What the A-Z Gartenhaus case study is about:

Gartenhaus attaches great importance to its product overview pages. In order to show customers the right products after they navigate to a product overview page, Gartenhaus used a manually designed product ranking system.

This product ranking involved a great deal of time and effort. Gartenhaus therefore wanted to display the product order on the product overview pages in an automated and personalized way using a self-learning ranking system.

The automated and personalized product ranking enabled Gartenhaus to significantly reduce the amount of manual work required. In addition, Gartenhaus achieved better results across all metrics, and in terms of click-through rates, the self-learning ranking on the product overview pages was even significantly better than the manual product order.

You can find all the details in our case study.