Case Study

Cross-Selling in the Online Shop

Ankerkraut increases the shopping cart value by up to 6% via relevant recommendations in the shopping cart layer


    Case Study

    Cross Selling in the Online Shop

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    higher shopping cart value

    What Ankankraut’s case study is about:


    Ankerkraut wants to expand its online business and start the path to personalization. To test the effectiveness of recommendations, Ankerkraut decided to integrate the epoq Cart Layer Widget for a trial period of 30 days.


    As Smart Service of Recommendation Engine epoq Inspire, the Cart Layer Widget personalizes exactly one use case: the recommendation of additional products via the shopping cart layer.


    An A/B test produced a clear result. The average cart value could be increased up to 6%.


    See all the details in the case study.

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