What Ankankraut’s case study is about:
Ankerkraut wants to expand its online business and start the path to personalization. To test the effectiveness of recommendations, Ankerkraut decided to integrate the epoq Cart Layer Widget for a trial period of 30 days. As Smart Service of Recommendation Engine epoq Inspire, the Cart Layer Widget personalizes exactly one use case: the recommendation of additional products via the shopping cart layer. An A/B test produced a clear result. The average cart value could be increased up to 6%. See all the details in the case study.