What awaits you in this info sheet:
You will find out which phases online shoppers go through in their customer journey and receive tips on how you can optimize your online shop. There are various touchpoints that you can optimize and personalize:
- Awareness
- Research process
- Information process
- Purchase decision and subsequent checkout process
- Evaluation
- Customer loyalty
Optimizing the individual touchpoints increases the conversion and sales in your online shop as well as customer satisfaction and loyalty. Personalization along the entire online customer journey is the key to success in order to offer customers a positive, emotional and binding customer experience digitally. Download the info sheet now.