Press Release

“New partnership: Spryker und epoq look forward to working together to personalize the customer journey touchpoints”


Ettlingen, January 21, 2020 – Spryker Systems, the leading software manufacturer for B2C and B2B commerce solutions, now offers its customers seamless personalization of the customer journey touchpoints via epoq internet services, the AI expert in this field.



Agility and speed combined with personalization at the customer journey touchpoints

With Spryker Commerce OS, Spryker enables shop operators to reach their customers via all current and future customer journey touchpoints as part of fast-growing, digital business models. Agility and speed are the key words here when unlocking maximum productivity and freedom of design and, from now on, also in a personalized way. “It’s important to us to provide shop operators with the latest technologies so they can create unique commerce experiences every day. Through the technology partnership with epoq, we have a leading provider of seamless personalization across all customer journey touchpoints in our partner network who, like us, offers customized solutions and can promote digital success in dynamic business models,” says Alexander Graf, CEO & Founder of Spryker. Rose Bikes is already the first customer to benefit from the technology partnership between Spryker and epoq by using Spryker Commerce OS and the epoq Personalization Engine.



Benefits of the epoq Personalization Engine now also available to Spryker customers

“In order for the customer journey touchpoints to adapt particularly well to the personal preferences of the shop customers, they have to be personalized throughout the customer journey. But we often see the opposite through shop analyses, as the separation of information and knowledge takes place along the customer journey,” says Thorsten Mühling, CEO & Founder of epoq. Spryker customers now benefit from a knowledge base with intelligent algorithms across all customer journey touchpoints using artificial intelligence techniques. Benefits such as lower bounce rates and higher traffic in the online shop, as well as increasing shopping cart values and fewer returns are some of the advantages of the epoq Personalization Engine that Spryker customers can use to promote digital success in e-commerce.



About Spryker

Spryker Systems is a German software manufacturer for B2C and B2B commerce solutions. The company employs over 200 people and is one of the leading providers in Europe. Business models of all kinds can be mapped using Spryker Commerce OS. Spryker distributes its headless-optional software with a focus on customizable commerce business models in the B2B & B2C environment to provide companies with a perfectly tailored solution. This includes the integration of complex business processes, complex data requirements, the implementation of a customer-friendly omnichannel strategy and a seamless and cost-efficient connection to third-party systems.

Spryker’s modular software structure and the separation of backend and frontend interfaces (smartphone, desktop, voice, IoT applications) stand behind these capabilities, ensuring the highest possible performance and enabling agile project execution. For companies with digitization projects, Spryker replaces the standard solutions of software companies to drive IT innovations faster and more efficiently. More information is available at



About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalization of digital commerce. With modular, tailor-made services based on artificial intelligence, epoq creates unique shopping experiences both along the entire customer journey in digital commerce and through a personalized shopping area that is dynamically and individually presented for each online shopper. Online shoppers receive orientation, advice and inspiration when shopping online. After their purchase, they are kept up to date with personalized e-mails so they stay in touch with the online shop. They are also provided with relevant shopping news in real time in their personal shopping area, which prompts them to make daily visits to the online shop.


Tatiana Solarte

Communication Manager

+49 (0) 7243 / 20 01 320

Anna Marlen Ihle

factum – Ehrliche Kommunikation

+49 (0) 89 / 80 91 31 7-41

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