Ettlingen, January 21, 2020 – Spryker Systems, the leading software manufacturer for B2C and B2B commerce solutions, now offers its customers seamless personalization of the customer journey touchpoints via epoq internet services, the AI expert in this field.
With Spryker Commerce OS, Spryker enables shop operators to reach their customers via all current and future customer journey touchpoints as part of fast-growing, digital business models. Agility and speed are the key words here when unlocking maximum productivity and freedom of design and, from now on, also in a personalized way. “It’s important to us to provide shop operators with the latest technologies so they can create unique commerce experiences every day. Through the technology partnership with epoq, we have a leading provider of seamless personalization across all customer journey touchpoints in our partner network who, like us, offers customized solutions and can promote digital success in dynamic business models,” says Alexander Graf, CEO & Founder of Spryker. Rose Bikes is already the first customer to benefit from the technology partnership between Spryker and epoq by using Spryker Commerce OS and the epoq Personalization Engine.
“In order for the customer journey touchpoints to adapt particularly well to the personal preferences of the shop customers, they have to be personalized throughout the customer journey. But we often see the opposite through shop analyses, as the separation of information and knowledge takes place along the customer journey,” says Thorsten Mühling, CEO & Founder of epoq. Spryker customers now benefit from a knowledge base with intelligent algorithms across all customer journey touchpoints using artificial intelligence techniques. Benefits such as lower bounce rates and higher traffic in the online shop, as well as increasing shopping cart values and fewer returns are some of the advantages of the epoq Personalization Engine that Spryker customers can use to promote digital success in e-commerce.
Spryker Systems is a German software manufacturer for B2C and B2B commerce solutions. The company employs over 200 people and is one of the leading providers in Europe. Business models of all kinds can be mapped using Spryker Commerce OS. Spryker distributes its headless-optional software with a focus on customizable commerce business models in the B2B & B2C environment to provide companies with a perfectly tailored solution. This includes the integration of complex business processes, complex data requirements, the implementation of a customer-friendly omnichannel strategy and a seamless and cost-efficient connection to third-party systems.
Spryker’s modular software structure and the separation of backend and frontend interfaces (smartphone, desktop, voice, IoT applications) stand behind these capabilities, ensuring the highest possible performance and enabling agile project execution. For companies with digitization projects, Spryker replaces the standard solutions of software companies to drive IT innovations faster and more efficiently. More information is available at www.spryker.com
epoq internet services GmbH provides its customers with a unique software suite for the holistic personalization of digital commerce. With modular, tailor-made services based on artificial intelligence, epoq creates unique shopping experiences both along the entire customer journey in digital commerce and through a personalized shopping area that is dynamically and individually presented for each online shopper. Online shoppers receive orientation, advice and inspiration when shopping online. After their purchase, they are kept up to date with personalized e-mails so they stay in touch with the online shop. They are also provided with relevant shopping news in real time in their personal shopping area, which prompts them to make daily visits to the online shop.
OUTLETCITY METZINGEN pioneers the use of epoq My Stream and introduces a new benchmark for customer loyalty in e-commerce
With epoq My Stream, OUTLETCITY introduces a fully personalized shopping area and sets a new standard for customer loyalty in e-commerce.
Interview Thorsten Mühling at the E-commerce Germany News
"If we want to offer customers a unique customer experience each time they visit their favorite online shop, we need to accompany them on each step of their journey through the shop"
Revenue increase through a new Search Function in the Online Shop
Villeroy & Boch increased online shop revenue by 20% with epoq Search.