Info Sheet

Online Customer Journey

Discover important touchpoints that you can optimize

Read the info sheet on

Online Customer Journey

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6 Phases

of an Online Customer Journey

What awaits you in this info sheet:

 

You will find out which phases online shoppers go through in their customer journey and receive tips on how you can optimize your online shop. There are various touchpoints that you can optimize and personalize:

  • Awareness
  • Research process
  • Information process
  • Purchase decision and subsequent checkout process
  • Evaluation
  • Customer loyalty

Optimizing the individual touchpoints increases the conversion and sales in your online shop as well as customer satisfaction and loyalty.

Personalization along the entire online customer journey is the key to success in order to offer customers a positive, emotional and binding customer experience digitally. Download the info sheet now.

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