Case Study

More Traffic on the Online Shop thanks to Personalized Email

Planet Sports raises its online shop traffic by using epoq Connect

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More traffic on the Online Shop thanks to personalized Email


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The image shows the logo of Planet Sports


more traffic on the online shop by using personalized email

What this case study is about:

Planet Sports has been trusting in epoq’s email personalization for several years.

Personalized emails based on the individual click and buy behavior as well as newsletters which recommend top-sellers are sent to the online shop visitors. A comparison between the two types of emails shows which one raises traffic on online shops more effectively.


Following key figures were compared:

  • Number of Clicks
  • Converted Sessions
  • Click Rate
  • Total Revenue

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