GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service Customer Success Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

Info about Corona Virus

We continue to work for you from home office

Learn more
  GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service Customer Success Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

Info about Corona Virus

We continue to work for you from home office

Learn more

Ankerkraut Enhances the Customer Experience in E-Commerce by Personalising a Further Touchpoint

06. Apr 2020 | Daniela Ilincic

Ettlingen, April 6th, 2020 – Ankerkraut, the spice manufacturer from Hamburg, offers a spicy treat with no flavour enhancers or artificial colors for the perfect BBQ experience. But that’s not all: The Ankerkraut online store, one of Ankerkraut’s most important sales channels, wants to make its customer experience in e-commerce even more perfect. That’s why Ankerkraut is personalising a further touchpoint in its online store – the search function – with the help of epoq internet services GmbH, the experts in online shop personalisation.

At Ankerkraut, personalisation is a key component for the perfect customer experience in e-commerce

Ankerkraut consistently delivers the right taste with fresh, high-quality and lovingly prepared spice mixes. The Hamburg-based spice manufacturer’s product range offers everything from kitchen basics like oregano, paprika and curry to homemade BBQ rubs and special mixes, and even elegant salt and pepper compositions from nine different pepper corns, everything your heart – and your palate – desires. While the family-run company from Hamburg can now be found in over 5,000 stores, the online store is the central contact point and, just like the spices, it too requires that special ingredient personalisation.

“Our quality guarantee doesn’t stop at manufacturing high-quality spices and spice mixes, it covers all areas of the business, including our online store. We want to offer our customers an absolutely perfect taste and e-commerce experience. That’s why we rely, among other things, on personalisation,” says Robin Haas, Marketing Team Leader at Ankerkraut. That’s because with personalisation, every shopper can be approached individually, a bit like in a physical store. Personalisation is therefore an important part of the perfect customer experience in e-commerce that is being enhanced at Ankerkraut.

At Ankerkraut, customers not only find the ideal products for their needs – they also find inspiration

“We’ve been heavily focused on personalisation since 2018. Our first measures, which we put into action together with epoq, were cross-selling recommendations on individual product pages. Based on their individual click-and-buy behaviors, customers were inspired with matching add-on products which they could add to their basket directly. This had a visible impact on shopping cart values and conversion rates,” Robin Haas continues. More info on cross-selling recommendations can be found in our Case Study.

Ankerkraut recently began using intelligent searching from epoq. This helps customers in finding their way around the online shop or the blog and takes them directly to the desired product or content. As well as products, finding the editorial content is also important, since Ankerkraut has plenty to offer in terms of content marketing, such as recipes for grill night or information on nutritional values. Thanks to epoq Search, Ankerkraut is one step closer to the perfect customer experience in e-commerce.

“That’s why our focus at epoq is always on the customer. By that, we don’t mean just online shop owners but online shoppers too. Because if the customer is happy, the online shop owner is happy as well. Our mission is therefore to identify customer needs and keep on making e-commerce more intelligent so that customers can always be addressed individually,” says Thorsten Mühling, Founder and CEO of epoq.

Press contact

Daniela Ilincic

Press contact

+49 (0) 7243 2001 – 320 presse@epoq.de

About Ankerkraut

Ankerkraut was founded in 2013 by Stefan Lemcke and today employs over 100 people. With turnover in the tens of millions and a product range that includes over 300 unique spices, spice mixes and teas, the Hamburg-based family-run company has gone from start-up to successful grown-up. In addition to its successful online channels and nationwide presence in German grocery stores, Ankerkraut now operates its own stores from coveted inner city locations in metropolises across Germany.

About epoq internet services GmbH

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

Request our press kit

Take a deeper look into our company and learn more about our activities. Receive all information about epoq directly in your email inbox!

Request press kit now

These press releases could also interest you

Press Release 01. Jun 2021

epoq and Y1 intensify their partnership and support shop operators with customer centricity

Ettlingen, 14 October 2020 – Y1 Digital AG, agency for valuable and sustainable digital commerce projects, and epoq internet services GmbH, expert for AI-supported online shop personalisation, intensify their partnership and support shop operators in focusing on the needs of their customers.

Learn More
Press Release 12. Jun 2020

epoq and dasistweb Deepen Their Partnership for Comprehensive E-commerce Know-how

Ettlingen, June 12th 2020 – dasistweb, shopware agency for sophisticated developments and intuitive design of online shops and epoq internet services GmbH, expert for AI-supported personalisation of online shops, deepen their partnership for comprehensive e-commerce know-how.

Learn More
Press Release 03. Jun 2020

epoq Identifies Shop Customer Needs and Supports Digital Development at Fackelmann

Ettlingen, June 3rd 2020 – epoq internet services GmbH, the expert for online shop personalisation, is supporting Fackelmann, the leading company for kitchen and household aids and baking tins, in its digital development within the online shop by specifically identifying and fulfilling shop customers’ needs.

Learn More
Press Release 27. Apr 2020

epoq Further Expands Its Seamless Personalisation in E-Commerce Internationally Through New Partnership With Eltrino

Ettlingen, April 27th 2020 – From now on customers of the full service e-commerce solutions provider Eltrino can benefit from the long-lasting experience and expertise of epoq internet services for the seamless personalisation of their online shops.

Learn More
All press releases