Individualized emails from epoq help to establish contact with customers and to supply them with relevant information. This leads the customer back to the shop. How? With Unique Newsletter – the individual emails.
Individualized emails offer customers recommendations customized for them even outside of the shop, based on their personal history. The contents are determined in real time at the point the email is opened, and for each customer individually. Demands on the product range can be managed through black/white/single-buy lists.
TUI is a good example – a beautiful newsletter about trips to Portugal, with personalized package holiday offers in real time, based on the customer’s history.
Whether customer welcome emails, or those on birthdays, basket abandonment, or return to the shop, relevant recommendations show customers something new every time and in the right context. Take the opportunity to connect with your customers wherever possible.
“We miss you…” – personal relationships with a customer through follow-up emails, perhaps recommending additions to an outfit, create a sustained connection and prompt the customer to return to the shop.
A great example of highly-personalized recommendations are the Lifecycle ones from babymarkt.de: The intelligent recommendation system grows with the children and only recommends sizes which are available and which will fit.
A personalized letter piques the curiosity and will be opened. Whether the email is opened and the customer returns to the shop depends on the relevance.
In order to set up the individualized emails, we first need your product catalog in XML or CSV format.
Tracking Code & Code Snippet
You add our tracking code to your online shop to connect to our platform as well as the code snippet as placeholder for the frontend.
The individualized emails are configured in your test system until the optimal result is achieved.
The individual email recommendations are placed and played freely through the code snippet. The marketing manager handles the sending of emails as always.
A test is carried out and we adjust the rules to the desired recommendation strategy in email marketing .
The A/B testing in the newsletter of design3000 measures the impact of personalized recommendations in email marketing and has significant increases in revenue and in the click and conversion rate.