Personalized emails are emails with relevant content, which are generated via the click and purchase behavior of each costumer in the online shop. This relevant content (e.g., product recommendations or contented suggestions) is displayed in real time when the email is opened. This also includes the shop visit just before sending the email. The best part of it is that the personalized emails can be integrated into any email system (optivo, inxmail, emarsys, teradata, etc.). The personalized email sets itself apart from other emails by the inclusion of the customer history, thus enhancing the chances of its being opened and ensuring traffic in the online shop. Email automation strategies for the relevant email content are therefore easy to implement. This is exactly what epoq Connect offers.
Create a reference to your online shop – for example, through a birthday email.
The emails are based on the information about the customer.
A different strategy is used for every product, branch of trade, and occasion – for example, Cross Selling or Bundle Recommendations.
The recommendations are created just when the email is opened. Aspects such as disposability and prices are verified.
TUI is a good example – a beautiful newsletter about trips to Portugal, with personalized package holiday offers in real time, based on the customer’s history.
“We miss you…” – personal relationships with a customer through follow-up emails, perhaps recommending additions to an outfit, create a sustained connection and prompt the customer to return to the shop.
A great example of highly-personalized recommendations are the Lifecycle ones from babymarkt.de: The intelligent recommendation system grows with the children and only recommends sizes which are available and which will fit.
Whether customer welcome emails, or those on birthdays, basket abandonment, or return to the shop, relevant recommendations show customers something new every time and in the right context. Take the opportunity to connect with your customers whenever possible.
Individualized emails offer customers recommendations customized for them even outside of the shop, based on their personal history. The contents are determined in real time at the point the email is opened, and for each customer individually. Demands on the product range can be managed through black/white/single-buy lists.
A personalized letter piques the curiosity and will be opened. Whether the email is opened and the customer returns to the shop depends on the relevance. This relevance can be created by:
We take care of all requirements and trigger rules and deliver a customized personalized email that runs automatically.
In order to set up the personalized emails, we first need your product catalog in XML or CSV format. We give you the tracking code for the connection to our platform, which you integrate into the shop.
Tracking Code & Code Snippet
You add our tracking code to your online shop to connect to our platform as well as the code snippet as placeholder for the frontend.
The personalized emails are configured in your test system until the optimal result is achieved.
The personalized email recommendations are placed and played freely through the code snippet. The marketing manager handles the sending of emails as always.
A test is carried out and we adjust the rules to the desired recommendation strategy in email marketing .
The A/B testing in the newsletter of design3000 measures the impact of personalized recommendations in email marketing and shows significant increases in revenue and in the click and conversion rate.