Did you know that…
-
50%
of shop visitors unsubscribe from email lists where the content isn’t relevant to them (Source: Email Vendor Selection)?
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75%
of shop visitors want online shops to use their personal data in order to optimize the shopping experience (Source: Monetate)?
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85%
of customers know that their purchasing behavior is documented to provide relevant information e. g. in individual emails (Source: Monetate)?
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81%
of the customers have agreed to receive more personalized news than they used to 5 years ago (Source: e-tailment)?
Personalized emails - Inspiring reminder with personalized shopping tips
Personalized e-mails are emails with relevant content, which are generated via the click and purchase behavior in the online shop. This relevant content (eg product recommendations or contented suggestions) is displayed in real time when the email is opened. This also includes the shop visit just before sending the email. The best part of it is that the personalized emails can be integrated into any email system (optivo, inxmail, emarsys, teradata …). The personalized email distinguishes itself by the inclusion of the customer history from other emails, it is opened and ensures traffic in the online shop. Email automation strategies for the relevant email content are therefore easy to implement. This is exactly what epoq Connect offers.
What characterizesrelevant content?
Motive
Create a reference to your online shop for example through a birthday email.
Customer History
The emails are based on the informations about the customer.
Strategy
For every product, branch of trade and occasion a different strategy is used for example Cross Selling or Bundle Recommendations.
Real Time
The recommendations are created just when the email is opened. Disposability and prices are verified for example.
That’s how it works:
Sending your customers individual newsletters instead of simply presenting them top sellers is the first step towards personalized emails. By integrating the click and buy behavior of your customers into your newsletters you can use teasers like “Chosen for you today” or “You might like this”. This way your customers are more likely to visit your online shop.
The email is the perfect means for informing customers about current trends and new products. We are unique in offering the ability to integrate relevant recommendations into the newsletter medium – simply by assigning product attributes.
TUI is a good example – a beautiful newsletter about trips to Portugal, with personalized package holiday offers in real time, based on the customer’s history.
“We miss you…” – personal relationships with a customer through follow-up emails, perhaps recommending additions to an outfit, create a sustained connection and prompt the customer to return to the shop.
A great example of highly-personalized recommendations are the Lifecycle ones from babymarkt.de: The intelligent recommendation system grows with the children and only recommends sizes which are available and which will fit.
Whether customer welcome emails, or those on birthdays, basket abandonment, or return to the shop, relevant recommendations show customers something new every time and in the right context. Take the opportunity to connect with your customers wherever possible.
Individualized emails offer customers recommendations customized for them even outside of the shop, based on their personal history. The contents are determined in real time at the point the email is opened, and for each customer individually. Demands on the product range can be managed through black/white/single-buy lists.
DESIGN3000.DE INSPIRES ITS FANS IN HOME & LIFESTYLE
„Although everyone is talking about personalization nowadays, very few online shops have made use of the possibilities that exist. We are delighted with the results and feel vindicated in our approach to ensure an enjoyable online shopping experience for our customers. epoq is our key partner for all aspects of personalization. All epoq services offer a fair price-performance ratio and are adapted flexibly to suit our requirements. The support provided by competent contacts ensures smooth communication and corresponding excellent collaboration.“
Felix Vay | Managing Director | design3000
Gain interest through personalization in their email inbox
A personalized letter piques the curiosity and will be opened. Whether the email is opened and the customer returns to the shop depends on the relevance. This relevance can be created by:
- using the appropriate data model (e.g. these shoes fit to this dress). For this purpose the click and purchase behavior of the customer in the online shop is used, which is located on the epoq™ platform,
- generating the data for the personalized email in real-time and
- defining trigger rules (e.g. birthday for birthday mail or a specific lapse of time for the memo reminder).
We take care of all requirements and trigger rules and deliver a customized personalized email that runs automatically.
Top-quality emails contain:
Integration?There's nothing easier than that!
Product catalog
In order to set up the personalized emails, we first need your product catalog in XML or CSV format. We give you the tracking code for the connection to our platform, which you integrate into the shop.
Tracking Code & Code Snippet
You add our tracking code to your online shop to connect to our platform as well as the code snippet as placeholder for the frontend.
Configuration
The personalized emails are configured in your test system until the optimal result is achieved.
Email delivery
The personalized email recommendations are placed and played freely through the code snippet. The marketing manager handles the sending of emails as always.
Quality assurance
A test is carried out and we adjust the rules to the desired recommendation strategy in email marketing .
Personalized Emailsare suitable for you, if
- you are currently using an email delivery system (e.g. CleverReach, Optivo, Inxmail)
- you want to personalize and automate email campaigns
- you have more than 5000 opened emails per month
- your product feed contains more than 1000 products
You may also be interested in this case study
The A/B testing in the newsletter of design3000 measures the impact of personalized recommendations in email marketing and has significant increases in revenue and in the click and conversion rate.