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Successful Personalization in E-Commerce (Including Infographic)

This year, the entire world of e-commerce is looking ahead to upcoming trends once again. One thing is certain: Personalization will be a hot topic for e-commerce in 2017 as well. And rightly so: 74% of online shoppers get frustrated when they are shown content that does not interest them. On the other hand, 75% would be happy for personalized information to be used to improve their shopping experience. It becomes clear that customers’ interest in personalization stands undisputed.

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