Blog

Effectively using personalization software can help you to increase conversion rates in your online shop; the software recognizes the requirements and desires of your online shoppers, helping you to provide a personalized service and a unique shopping experience. What exactly is personalization software? How does it work? And what benefits does it offer? Find out more in this blog article.

This year, the entire world of e-commerce is looking ahead to upcoming trends once again. One thing is certain: Personalization will be a hot topic for e-commerce in 2017 as well. And rightly so: 74% of online shoppers get frustrated when they are shown content that does not interest them. On the other hand, 75% would be happy for personalized information to be used to improve their shopping experience. It becomes clear that customers’ interest in personalization stands undisputed.