E-commerce trend 1: Voice search – shopping by voice control
Voice assistants on the phone, in smart home applications or on TV have been around for a long time. However, the technologies have continued to improve over the years. The user experience has become more and more comfortable for consumers, so that they have become accustomed to voice search for information. In this way, voice search has also found its way into e-commerce.
Online retailers therefore need to become aware of the changing search behaviour so that they can satisfy it in future sales. In the coming years, more and more users will become comfortable with this technology and get used to shopping for products via voice search. Ordering products through smart speakers will provide consumers with a faster, more accessible and more convenient shopping experience.
Current statistics predict that the market for voice-controlled smart speakers will be worth around 4 billion dollars in 2022.¹ This trend will therefore have a lasting impact on the e-commerce landscape.
The technology does not yet work perfectly: factors such as languages, accents or culturally different usage behaviour make this challenge complex. But even at this early stage, it is foreseeable that 2022 will be the year of voice search. E-commerce retailers who do not want to make the shopping experience unnecessarily difficult for their customers must integrate voice technology into their websites.