Case Study

Increasing e-commerce sales

Ex Libris increases sales by a tenfold

Referenz exlibris
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Case Study

Increasing e-commerce sales


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Referenz exlibris

10x

higher turnover in the online shop

What the case study is about:

 

Together with epoq, Ex Libris increased e-commerce sales via personalised and automated e-mailings using AI. Ex Libris informs selected customers 90 days in advance of a new book publication and offers the possibility of pre-ordering.

 

Originally, Ex Libris started with manually created e-mailings and assigned these to suitable recipients. This manual effort led to the problem that only a few e-mailings were sent and the relevance and time component could not be maintained. However, since manual e-mailing already generated an increase in sales compared to the standard newsletter, epoq was called in to personalize and automate the e-mailings using AI.

 

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