10x higher e-commerce sales through personalized and automated email campaigns at Ex Libris

10x higher sales in the online store

What the case study is about:

Ex Libris partnered with Epoq to boost e-commerce sales through personalized and automated email campaigns powered by AI. As part of this initiative, Ex Libris notifies selected customers 90 days in advance of a new book release and offers them the option to pre-order.

Ex Libris initially started with manually created email campaigns and assigned them to appropriate recipients. This manual effort led to the problem that only a few email campaigns were sent out, and it was not possible to maintain relevance or meet deadlines. However, since manual email campaigns were already driving higher sales compared to standard newsletters, Epoq was brought in to personalize and automate the email campaigns using AI.

You can find all the details in our case study.