The personalised shopping area is a component of our personalisation platform, which is operated via an AI engine, i.e. the personalised shopping area works on the basis of artificial intelligence. Before the personalised shopping area is used, we first generate a knowledge base with intelligent algorithms for your online shop. This is enriched with your product catalogue, the click and purchase behaviour of your shop customers and your and our expert knowledge. The intelligent algorithms link the data to knowledge and can thus play out exclusively relevant content for each individual shop customer on a shop page and thus generate a natural customer loyalty effect. Since the personalised shopping area is located on our personalisation platform, which is designed for the entire customer journey of a shop customer, additional products can be activated for personalisation in your online shop (modular structure).