epoq Guided Selling for advice in the web shop

Offer the right products with an intuitive product advisor, which customers like to keep.

Did you know that…

  • 83%

    of online shoppers need a product advisor while making a purchase (Quelle: LivPerson)?

  • 10%

    of online shoppers return fewer products because of an online product advisor (Quelle: Econsultancy)?

  • 70%

    of Internet users are looking for advice and information (Source: excentos)?

Intuitive product advisor - the little assistant for goal-oriented decision-making

Don’t let your visitors drown in the vastness of your product range – simplify the purchasing decision for them. You will help meet their particular needs with a visual and interactive dialog, including filter functions and product comparisons. You will lead them through the decision-making process and give them confidence in their product choice. How? Quite simply through Guided Selling – the intuitive product advisor.

    A visitor is looking for running shoes – offer them good advice directly at the entry in the purchasing process with a prominent banner pointing to the running shoe advisor. Thus, uncertainty and frustration is avoided during the purchase process.The advisor is also optimized for use directly at the POS (tablet) or for mobile use.

    Graphically displayed filters capture the visitor’s product requirements and help choose the correct product through a process of elimination. At the same time, information overload is minimized and specialist knowledge is provided in a simple way.

    Next to the suggested products, the customer can see at a glance which product features have been matched and which are different. The most highly-recommended product is in first place and offers the best match with the customer’s requirements. Products can be compared with one another to help make a decision. The customer can therefore see at a glance which product attributes match and to what extent.

    Accumulate data – for the customer, the attributes commonly included in a product catalog are often not sufficient to find the perfect product. We are able to create and classify important product attributes which are not yet present. For example: Fit (loose, narrow and wide) or style (used, destroyed and monotone) in jeans.

    Logo Lufthansa Worldshop für eine Kundenstimme zum Gepäckberater als Guided Selling Lösung mit epoq

    THE LUFTHANSA WORLDSHOP OFFERS TRAVEL ADVICE

    „With the support of epoq’s Guided Selling solution, we were able to significantly increase the conversion rate in the area of luggage. In conjunction with the Recommendation Engine, this has become an indispensable part of worldshop.eu.“

    Thomas Hilus | Manager Digital Media | Miles & More GmbH

    Show competence in digital form too

    An intuitive product advisor allows you to bundle your knowledge into a digital tool, advising customers and helping them choose the right product.

    A top-quality product advisor contains:

    CONCEPTION

    The individual steps involved in selling a product are sketched out and the appropriate questions are formed.

    PRODUCT DATA

    Product catalog, appropriate for the concept: Processed, cleaned & aggregated data as well as the generation and classification of missing product attributes.

    FRONT END

    Display consulting knowledge in visual form: Using a unique visual language, the results list can be narrowed intuitively (filter function).

    Integration? There's nothing easier than that!

    Product catalog

    In order to set up the intuitive product advisor, we first need your product catalog in XML or CSV format.

    Tracking Code & Code Snippet

    You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.

    Configuration

    The intuitive product advisor is configured in your test system until the optimal result is achieved.

    Go-live

    The intuitive product advisor is activated in the shop.

    Quality assurance

    We check the filter functions and the quality of results and carry out adaptations.

    You may also be interested in this case study

    A consistent consulting and comparison phase is also in digital commerce essential to become the point-of-decision. Learn in this article using the example of a running shoe, how you can transfer the advice from the retail store into the online shop. Download now.

    Download article now

    How do I find the right running shoe in the online shop ?

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