Don’t let your visitors drown in the vastness of your product range – simplify the purchasing decision for them. Help them meet their particular needs with a visual and interactive dialog, including filter functions and product comparisons. Lead them through the decision-making process and give them confidence in their product choice, which ultimately leads to a drop in the returns. How? Quite simply through epoq Advise – the intuitive product advisor.
Graphically displayed filters capture the visitor’s product requirements and help them choose the correct product through a process of elimination. To help online shoppers in the filter selection, infoboxes can be integrated that explain the benefits of the product features. At the same time, information overload is minimized and specialized knowledge is provided in a simple way.
Next to the suggested products, the customer can see at a glance which product features are a match and which are different. The most highly-recommended product is in first place and offers the best match with the customer’s requirements. Products can be compared with one another to help make a decision. The customer can therefore see at a glance which product attributes match and to what extent. It is also possible to set filters to further narrow down the product recommendation, e.g. according to the price.
In order for the customer to buy the product, you can take them directly from the product finder to the product details page. There, the customer can get further information and add complementary products to the basket using relevant recommendations.
In order to provide the best possible consulting services for the selected shop category, the consulting concept is an essential component of guided selling. The technical and industry knowledge as well as the sales psychological experiences of the shop owner are combined with our data science expertise and transferred into a sophisticated consulting concept. This provides the basis for the preparation of the product catalog to display the right product recommendations. Finally, the front-end for the product consultant is designed intuitively to enable the product to be confined in a simple manner. If this is the case, we develop the tailor-made code, which only has to be integrated into the online shop.
From a customer’s point of view, the standard attributes of a product catalog are often not sufficient to find the perfect product. We are able to elaborate and classify non-existent but important product attributes. For example: fit (loose, tight and wide) or optics (used, destroyed and monotonous) in jeans.
In order to set up Guided Selling, we first need your product catalog in XML or CSV format. We give you the tracking code for the connection to our platform, which you integrate into the shop.
Tracking Code & Code Snippet
You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.
The intuitive product advisor is configured in your test system until the optimal result is achieved.
The intuitive product advisor is activated in the shop.
We check the filter functions and the quality of results and carry out adaptations.
A consistent consulting and comparison phase is also essential to become the point-of-decision in digital commerce. This article shows, using a running shoe as an example, how you can transfer the advice from the retail store into the online shop