Don’t let your visitors drown in the vastness of your product range – simplify the purchasing decision for them. You will help meet their particular needs with a visual and interactive dialog, including filter functions and product comparisons. You will lead them through the decision-making process and give them confidence in their product choice. How? Quite simply through Guided Selling – the intuitive product advisor.
Graphically displayed filters capture the visitor’s product requirements and help choose the correct product through a process of elimination. At the same time, information overload is minimized and specialist knowledge is provided in a simple way.
Next to the suggested products, the customer can see at a glance which product features have been matched and which are different. The most highly-recommended product is in first place and offers the best match with the customer’s requirements. Products can be compared with one another to help make a decision. The customer can therefore see at a glance which product attributes match and to what extent.
Accumulate data – for the customer, the attributes commonly included in a product catalog are often not sufficient to find the perfect product. We are able to create and classify important product attributes which are not yet present. For example: Fit (loose, narrow and wide) or style (used, destroyed and monotone) in jeans.
An intuitive product advisor allows you to bundle your knowledge into a digital tool, advising customers and helping them choose the right product.
In order to set up the intuitive product advisor, we first need your product catalog in XML or CSV format.
Tracking Code & Code Snippet
You add our tracking code to your online shop to connect to our platform as well as a code snippet as placeholder for the frontend.
The intuitive product advisor is configured in your test system until the optimal result is achieved.
The intuitive product advisor is activated in the shop.
We check the filter functions and the quality of results and carry out adaptations.
A consistent consulting and comparison phase is also in digital commerce essential to become the point-of-decision. Learn in this article using the example of a running shoe, how you can transfer the advice from the retail store into the online shop. Download now.