44.3% increase in sales thanks to AI-generated category newsletters at Outletcity Metzingen

44% increase in sales via the category newsletter

What the Outletcity Metzingen case study is about:

Outletcity Metzingen had already sent editorially selected category newsletters to its customers and had been very successful with this approach. As part of its personalization initiative, Outletcity set itself the goal of further improving the performance of its category newsletters through the use of personalization technologies.

Epoq was the preferred partner here, as the personalized search function and product recommendations within the online shop had already been successfully implemented with the help of their technology. This approach was now to be extended to the weekly category newsletter as part of a holistic personalization strategy.

Find out all the details in the case study.