With an AI-supported “1:1 Personalisation Experience Platform”, epoq internet services GmbH enables retailers and manufacturers to optimise a wide range of touchpoints in their digital commerce and provide 1:1 customer communication along the entire customer journey. This enables customer-specific orientation, advice and inspiration in the online shop and leads to a connection with the online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalised shopping area, offers customers additional entertainment in their individual product and brand world linked with relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.