epoq becomes part of Entirely: AI personalization for marketing
Ettlingen, April 17, 2025 – epoq becomes part of Entirely and, through its integration into the MarTech ecosystem, strengthens the development of highly personalized marketing solutions – for a more targeted customer experience.
epoq, a specialist in AI-powered personalization solutions for recommendations and search, is now part of Entirely. The merger and integration into the Entirely Open Ecosystem marks the beginning of a new era of 1:1 personalization in marketing—smarter, more precise, and closer to the customer.
According to recent studies by Deloitte, 80 percent of consumers prefer personalized communication, and 71 percent are even frustrated by non-personalized information, according to management consulting firm McKinsey. That's why Entirely pursues the vision of an open MarTech ecosystem that delivers "tailored marketing at scale" – including the ability to deliver an efficient and highly personalized customer experience.
"Entirely is an important part of our growth strategy at DuMont and represents international excellence in the MarTech sector. Our goal is to connect the best marketing technologies worldwide and offer a clear path to company-wide benefits and measurable results for our customers," said Dr. Christoph Bauer, CEO of DuMont. "With the acquisition of epoq, we can once again underscore this high standard."
"The future of personalization lies in the automated, AI-supported orchestration of the customer journey. It's no longer just about reactive recommendations, but about proactively composing the right content, products, and touchpoints—at the ideal time and across all channels," adds Stefan von Lieven, CEO of Elaine and member of the Entirely management team.
"As an independent brand under the Entirely umbrella, we can establish our technology and vision even more effectively on the market," says Thorsten Mühling, Managing Director of epoq.
Looking ahead, Thorsten adds: "We look forward to working with Entirely to reach the next level of AI-based personalization, while consistently promoting our values of relevance, individuality, and user-centricity."
Press contact
About Entirely
Entirely is an open ecosystem for tailored marketing at scale. Entirely is building a connected world of marketing technology, bringing together the best established and innovative new solutions to unlock their full potential. Entirely uses AI in a targeted way to support marketing in its transformation from operational execution to strategy and control. Founded by Marmind, Censhare, Elaine, and Facelift, Entirely is building a whole new connected world of marketing technology—and is thus more than just a product or platform. It is a community of experts and a catalyst for marketing that matters. For more information, visit www.entirely.com.
About epoq
epoq provides its customers with Search and Recommendations, two AI-powered software services for 1:1 personalization in e-commerce. Both solutions work in real time and generate a shared knowledge base that evolves with every customer interaction. This creates unique shopping experiences and increased conversion rates—all in compliance with GDPR.
Download press kit
Would you like to gain a deeper insight into our company and learn more about our activities? Then the press kit is the perfect resource for you!