The AI Optimizer is a feature of Smart Search that determines whether a customer stays or leaves. Imagine this: A customer visits your online store and searches for “scarves,” but your product catalog only recognizes the term “neck warmer.” The result? No relevant results, no clicks, no purchases. It’s precisely these kinds of gaps that often go unnoticed in day-to-day business—not because they don’t matter, but because manual analysis is simply too time-consuming.
The AI Optimizer automatically fills these gaps. It analyzes your store customers’ search queries on a daily basis, identifies where terms don’t match, and suggests appropriate synonyms and variations that lead to better search results. You can find specific suggestions for improvement right in your Control Desk, Epoq’s digital control interface. This way, your search function continuously improves without you having to spend hours analyzing data.
The result: Relevant results lead to more clicks, fewer bounce rates, and faster purchases. Customers find what they're looking for—and buy it. Your store benefits directly.
| Without AI Optimizer | With AI Optimizer |
|---|---|
| Search terms without clicks go unnoticed; you don't know why customers are leaving without buying anything | ✓ Search terms with no clicks are automatically identified every day, and you immediately receive specific suggestions for improvement |
| Synonyms and alternative terms must be researched and maintained manually, which is time-consuming | ✓ The AI automatically identifies appropriate synonyms and corrections, which are immediately available for use |
| Opportunities for optimization get lost in the day-to-day grind, while search efforts stagnate and lose relevance | ✓ Search performance improves every day without requiring any additional manual effort from your team |
All e-commerce search systems fail when customers use a different name for an item than the store does (Source: Baymard Institute, 2024)
All online shoppers go to the search bar first—and leave if they can’t find what they’re looking for (Source: Baymard Institute, 2024)
Most online stores are unable to accurately answer their customers' most common search queries (Source: Baymard Institute, 2024)
The system automatically identifies relevant synonyms for search terms. The AI Optimizer determines which terms effectively expand the search results to include relevant products, thereby significantly reducing the amount of manual work required.
Search terms are checked for typos and spelling errors after they are entered. Future search queries are automatically corrected, so all optimizations are based on the correctly spelled term.
The AI Optimizer analyzes the most relevant search terms on a daily basis and automatically identifies opportunities for optimization.
Specific suggestions appear directly in Control Desk; all you have to do is decide whether to accept, reject, or modify them.
Search quality is constantly improving; the more suggestions are implemented, the more relevant the search results become for your customers,
“Personally, I think it’s a really useful feature because it also offers suggestions that you wouldn’t necessarily optimize in a recurring analysis, but which are still valuable and reveal additional potential.”
Tiziana Belmonte | E-Commerce Project Manager | Ex Libris
Every day, the AI Optimizer identifies search terms that return results but do not generate clicks—for example, because the product name in the store is different.
Large language models (LLMs) automatically check whether appropriate synonyms or expansions would meaningfully improve the set of results.
In the Control Desk, you can view all suggestions and accept, reject, or edit them individually.
Accepted suggestions are added directly as thesaurus entries and are immediately available for searching.
Here’s a typical scenario: Users search for “scarves,” but your product catalog only recognizes the term “neck warmer.” The AI Optimizer detects this gap, suggests the thesaurus entry, and automatically validates the newly added products. All you have to do is confirm the suggestion.
Get to know the AI Optimizer in a personalized demo and see for yourself how much time and effort you can save.
The AI Optimizer analyzes incoming search queries on a daily basis and generates new optimization suggestions as needed.
The suggestion is added directly as a thesaurus entry and is available for searching immediately.
A suggestion can be undone in the AI Optimizer immediately after it is accepted. Accepted suggestions can also be edited or removed at any time using the thesaurus.
An AI Optimizer is an AI-powered feature that automatically analyzes which search terms in your online store yield poor results or no results at all. It automatically identifies suitable synonyms to ensure relevant products are found, and detects typos and spelling errors in search queries, automatically correcting them in the future. This ensures that all optimizations are always based on the correctly spelled term, and your customers always find what they’re looking for.
This often happens when customers use a term that is referred to differently in the product catalog—for example, “scarves” instead of “neck warmers.” The AI Optimizer automatically detects such gaps and fills them with appropriate synonyms and variations.
Search terms without clicks are queries that return results but do not generate clicks because the results do not match the search intent. The AI Optimizer identifies these exact terms on a daily basis and suggests targeted improvements.
AI-powered search optimization uses large language models (LLMs) to understand and evaluate search queries and product data. This automatically identifies relevant synonyms, corrections, and suggestions, making the search smarter without requiring any manual intervention.
One of the most common causes of high bounce rates is a poor search function. When customers can’t find what they’re looking for, they leave the store. With smart search and the AI Optimizer, search results are continuously improved, which keeps customers in the store and leads to more purchases.
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