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Popular blog articles on personalization

The image shows a woman receiving advice when buying a bicycle wheel. This embodies one-to-one marketing.

Creating personalized customer experiences with one-to-one marketing in e-commerce

Updated on July 16, 2025 Published on June 18, 2021

One-to-one marketing enables shop customers to find their own individual, personalized shop. Special software can be used to create a personalized customer experience throughout the entire customer journey, which can lead to an increase in the conversion rate. Creating an appealing customer experience, for example by making customers feel well advised or enabling them to quickly find exactly what they are looking for via an intelligent and personalized search, should be in the interest of every shop operator. We will now reveal how this can be implemented and how important customization is for the personalized customer experience.

Woman and man with shopping bags in front of a shop window, laughing happily during an exciting shopping experience.

E-commerce personalization: Everything you need to know for successful implementation

Published on September 10, 2025

In times of increasing customer demands and growing competition in online retail, a good product alone is no longer enough. Today's consumers expect personalized shopping experiences that are tailored precisely to their needs. This is exactly where e-commerce personalization comes in. It enables online stores to provide personalized recommendations, tailored content, and individual offers, among other things—not only creating satisfied customers, but also increasing sales and customer loyalty. In this article, we take a comprehensive look at the basics, advantages, and challenges of e-commerce personalization and provide concrete examples and trends for the future.

The image shows an example of personalization. It depicts a desktop view from an email containing advance information about a new product release at Ex Libris and the search results for the search term.

5 examples of successful personalization

Published on October 7, 2019

5 online shops and 5 different examples of successful personalization. In this blog article, we explain what successful personalization means, how it works, and how 5 well-known online shops use personalization effectively in different ways. Read the blog article now and get inspired when it comes to personalization.

The picture shows a couple being advised on the purchase of a bicycle child trailer.

Avoiding returns: The role of personalization in e-commerce consulting

Published on May 6, 2021

High return rates, immense costs, and high customer expectations of online stores regarding returns make it clear that effective returns management is of enormous importance. However, it would be best if returns did not occur in the first place. We will now show you how returns can be avoided in advance and what role personalization plays in this.

More leads and sales through personalized landing pages

Published on February 25, 2022

Landing pages are one of the most important tools in online marketing and a decisive factor for success in generating leads and sales. You can achieve even greater persuasiveness with personalized landing pages and thus targeted offers for each prospective customer. In this guide, you will learn about the different types of landing pages, what makes them indispensable for your online marketing, and how you can use personalization for your shop to increase your success.

Real-time personalization: Every second counts

Real-time personalization for a unique shopping experience

Published on March 15, 2022

The world of e-commerce marketing is constantly changing. Real-time personalization in particular is developing at a rapid pace because the results it delivers are astonishing. Here you can find out how personalization works, how you can use it to significantly increase your conversion rate, and how to leverage it to create unique shopping experiences.

A person in front of a laptop displaying a content page about live shopping events.

Achieve greater success in e-commerce with content personalization

Published on May 20, 2022

More and more companies are engaging in content marketing. The volume of content is constantly increasing, and it is difficult for users to process and respond to all of it. This makes it all the more important to offer users added value with personalized content instead of flooding them with topics that are irrelevant to them. Below, you will learn what content personalization means, how it can benefit your online store, and how you can provide personalized content for your customers.

The picture shows two women in front of a shop window displaying various watches.

Personalized home page in the online shop: An individual showcase for every customer

Published on June 20, 2022

When customers visit an online store, they want to feel welcome—right from the very first moment. Otherwise, they will look elsewhere. As a store operator, you only have a few seconds to convey this feeling to them. An important component in achieving this is a personalized home page. In this article, you will learn about its significance in e-commerce, which elements you can personalize on your online store's home page, and what you should pay attention to when doing so.

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