Entirely – The Open MarTech Ecosystem

Entirely – The Ecosystem Behind Your Marketing Success

Five specialists. One shared vision: marketing that truly fits your business. Entirely is an open ecosystem of five companies that offers you the opportunity to boost your business results on a large scale. As an open, AI-native marketing orchestration platform, it connects all your marketing tools, teams, and processes into a single, manageable system: a central cockpit for every tool, every market, and every brand—driven by AI, controlled by you. As part of Entirely, Epoq brings its AI personalization to the network, giving you exactly the setup you need.

Why is a MarTech ecosystem so crucial?

Marketing is undergoing a radical transformation and is more complex today than ever before: 80% of CMOs feel overwhelmed by new channels and technologies and struggle to maintain control over their marketing activities. At the same time, management demands tangible results, yet 75% of CMOs fail to meet business goals. Meanwhile, consumer expectations are rising rapidly: 80% of customers want personalized experiences that truly resonate with them.

This is where AI comes into play

Artificial intelligence is revolutionizing marketing and significantly accelerating the pace of change. Up to 75% of day-to-day marketing tasks are shifting away from execution and toward strategy, management, and smart decision-making.

Personalization is no longer just a nice-to-have

True personalization means creating experiences that become more precise and relevant with every interaction—and doing so on a large scale. This helps your customers get what they really want faster, more affordably, or more easily.

Measurable Output: Customized and Scalable

Personalization pays off…

40%

Increased Revenue Through Personalization

91%

greater likelihood of a purchase

Companies that truly master personalization generate 40% more revenue (Source: McKinsey). It’s no wonder: 91% of consumers prefer to buy from brands that offer them relevant, personalized deals (Source: Accenture). With Entirely—and Epoq’s AI-powered personalization—you can create exactly the kind of marketing that sets you apart from the competition.

Welcome to the Entirely Open Ecosystem

Marmind, Censhare, Elaine, Facelift, and Epoq have joined forces under the Entirely umbrella to create a powerful and flexible MarTech ecosystem. One brand, one company, created to integrate innovation, drive growth, and set new standards. But Entirely is more than the sum of its subsidiaries: it is an open, dynamic network that welcomes new solutions. From day one, we’ve been helping our customers achieve maximum impact—and manage complexity in real time and at scale. This is made possible by Agentic AI: It doesn’t just assist—it autonomously orchestrates your processes across the entire marketing value chain, from planning to delivery. And you always remain in control.

The Three Building Blocks: Connecting, Orchestrating, and Scaling

With Entirely, you can launch more campaigns faster—based on reliable insights that enable targeted actions. Create relevant, personalized experiences that drive revenue, customer satisfaction, and loyalty. As an integrated, open ecosystem, Entirely connects leading marketing technologies into a single platform for seamless execution across every dimension and scale.

Connect

Integrate new technologies with your existing MarTech in an open, composable ecosystem designed for continuous evolution. Instead of isolated silos, your tools, data, and content work together seamlessly. You keep your existing tools, supplement them strategically with best-of-breed solutions, and let your setup grow alongside your business. This way, you don’t have to choose between the tried-and-true and the new—you simply expand your setup step by step.

Orchestrate

Run more campaigns faster—based on consistent, reliable insights that enable clear actions. Planning, content, data, and delivery all converge in a single source of truth, rather than being scattered across multiple systems. This reduces the need for coordination and ensures that every campaign reaches the right customer at the right time.

Scale

Boost your revenue with an open ecosystem that enables tailored marketing at scale. What works in a single segment can be automatically applied across all touchpoints and markets without increasing your workload. This turns true 1:1 personalization into a lever that scales with your business.

Here's how Entirely's Agentic AI orchestrates your campaign

Planning with Marmind

You set up the campaign for your seasonal item—let’s say the new spring collection, with the lightweight quilted jacket as the hero product. In Marmind, you define the budget, duration (e.g., the first four weeks of March), and goals such as revenue or sales volume. Once the campaign is set up, the agent pulls this key data directly from Marmind and knows what needs to happen, when, and with what budget.

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Enrich with Censhare

Now the agent needs the product data. From Censhare’s PIM, he retrieves everything about the quilted jacket: the approved product images, the current price, available colors and sizes, and inventory levels. This way, he always works with accurate, brand-compliant, and up-to-date information, rather than outdated data from various sources.

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Personalization with Epoq

Using this data, the agent creates a campaign banner and displays it in the online store in a personalized way via Epoq. A female visitor who most recently browsed women’s fashion in size M will see the jacket in her size and in a color that matches her previous clicks. Everyone sees exactly what’s relevant to them in real time.

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Sharing with a Facelift

If you want the jacket to be seen outside the store as well, the agent can, upon request, handle the appropriate social media post via Facelift. They’ll format the post for the specific platform—for example, as a carousel for Instagram—and publish it at the right time, when your target audience is most active.

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Get Active with Elaine

At the same time, the agent engages your existing customers: Using Elaine, it sends out a personalized email about the promotion. Customers who have purchased jackets before receive a recommendation for the new quilted jacket—including their preferred color and a suggestion for the right size. Automated, relevant, and perfectly timed for the campaign launch.

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Why Entirely?

Regaining Control of Martech and Data

Entirely offers you efficient, AI-ready management of your data and digital assets with consistent, compliant access rights and a reliable “single source of truth” for content and experience. Data protection isn’t just an add-on: Entirely is 100% compliant with the GDPR and the EU AI Act.

Improving Results and Efficiency

Gain a comprehensive overview of your marketing activities, manage your resources more efficiently, and make informed decisions based on centralized planning and optimized processes. At Entirely, we know what matters most because we’ve been running our own marketing campaigns for decades. This operational depth is embedded in every one of our solutions.

Scaling Personalized Experiences

Master every aspect of personalization with scalable, automated, and cross-channel experiences. This will help you strengthen customer loyalty and maximize customer value. Because everything is fully GDPR-compliant, relevance and data protection go hand in hand.

Stronger Together with All Our Solutions

Here at Entirely, we are uniquely qualified to make these connections, because we ourselves have been part of these areas for decades. Entirely has recognized that integration at the highest level is needed—one that keeps the big picture in mind, is highly customizable, and at the same time remains flexible enough to enable innovation over the long term. That’s why we haven’t simply created another product—we’ve created an entire world.

Marmind

Marmind is the leading marketing resource management platform for large enterprises. It provides you with transparent planning, centralized management, and full control over your budget.

marmind.com

Censhare

Censhare combines PIM, DAM, and CMS into a seamless, AI-powered ecosystem. This gives you structured, AI-enabled management of your data and content—all from a single source.

censhare.com

facelift

Facelift is a multi-certified software solution that includes all the components needed for professional, enterprise-level social media marketing. It lets you conveniently manage your cross-channel communication from a single platform.

facelift-bbt.com

Elaine

Elaine is a powerful customer engagement platform. It allows you to efficiently implement personalized and automated omnichannel marketing across all channels.

elaine.io

Epoq

Epoq specializes in AI-powered 1:1 personalization in e-commerce. We ensure that every customer finds exactly what suits them, in real time and across all touchpoints.

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