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Results: 133
A woman unpacks a package of shoes and smiles contentedly.
Reduce Return Rate
Return rates in online retail: background and opportunities

Sarah Birk | E-commerce KPIs

The return rate is crucial in determining whether your online store is profitable or not. That's why there is hardly a more important metric. It indicates how many items are returned in relation to sales. Here you can find out what types of calculations there are for the return rate, how good your rate is in comparison, and how you can improve it to your advantage.

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Increase Conversion Rate
Agentic Commerce: Why AI Agents Won't Take Over All of E-Commerce—and What Retailers Need to Know Now

Sarah Birk

AI systems in e-commerce have long since moved beyond simply providing advice; they are increasingly taking over individual steps of the purchasing process. Agentic Commerce has gained significant attention and practical relevance in recent months. At the same time, the hype is growing: “The traditional online store is dying,” “Personalization is becoming obsolete.” For store owners, this is unsettling and often not very helpful. This article explains what you, as an online retailer, need to know right now. It explains where Agentic Commerce really works, what that means specifically for your store, and what role personalization plays in this.

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The recommendation systems are visualized by a shelf with many drawers.
Artificial Intelligence
Various recommendation systems in e-commerce

Michael Bernhard

Recommendation systems are standard in most online shops. But if you take a closer look at the recommendations displayed, you will see that there are big differences between them. These differences arise from the personalization methods used. Depending on how the recommendation system works, different areas of focus are set for personalization. In this article, you will learn about the different types of recommendation systems available and when it makes sense to use which system for your online shop.

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Different types of buyers are visualized here by four completely different women.
Increase Conversion Rate
Types of buyers in online shops: benefits and differences

Sarah Birk

Every shop visitor explores an online shop in their own individual way. However, customers with similar or identical characteristics and behaviors can be grouped into buyer types. As a shop operator, it is important to know the different buyer types in your own shop and to respond to their individual needs so that every customer can find what they are looking for in your online shop. In this article, we will first show you what buyer types are, why it makes sense to use customer segments, what types can be distinguished, and how buyer types can be assigned to the customer journey phases. Find out now how buyer types can increase the success of your online shop.

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The picture shows three happy women after a shopping trip in Paris.
Increase Traffic
After the purchase is before the purchase: Successful after-sales measures for strong customer loyalty in e-commerce

Sarah Birk | Customer Loyalty Marketing

Once a customer has made a purchase in the online shop, the primary goal has been achieved. Does this mean that shop operators can sit back and relax from this point on? The clear answer is no! Because the customer relationship does not end with a business transaction, but really only gets going from this point on. So if you forego after-sales measures and thus the opportunity to satisfy the customer even after the purchase, you are wasting the enormous potential that lies behind the customer you have already won. In this article, we reveal the options available to you and how you can use them to retain customers in your shop in the long term.

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The image shows a mail carrier contributing to the returns process and bringing back packages.
Reduce Return Rate
Optimizing the returns process: Creating positive shopping experiences despite product returns

Sarah Birk

We've all been there. The product you ordered doesn't fit, you don't like it, or it arrived damaged – so obviously, you send the package back. Regardless of the reason for the return, users expect a quick and easy returns process. After all, the customer experience doesn't end with the delivery of the goods. A smooth returns process contributes significantly to customer satisfaction. To ensure that you can offer your customers a flawless returns process, it is important to optimize it. We will now show you what customers expect from the returns process in e-commerce and how you can meet these expectations.

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Product recommendations in e-commerce are visualized here by a wine recommendation from a waiter.
Increase Shopping Cart Value
Inspiration made easy: How to use product recommendations effectively in e-commerce

Sarah Birk | Digital Sales Promotion

We often encounter product recommendations when browsing online stores. They show us alternative or complementary products, new products, or top sellers. While product recommendations in e-commerce provide customers with inspiration for further purchases, they offer you, as a store operator, the advantage of increasing the value of the shopping cart in your online store. Product recommendations can accompany the user throughout their entire journey in the online shop—from the home page to category and product detail pages to the shopping cart and beyond in emails. In this article, we'll show you where product recommendations make sense in e-commerce and what special features you should consider when displaying recommendations depending on their position in the shop.

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The online shop homepage is visualized here by a clothing store window display.
Increase Shopping Cart Value
How to design the perfect homepage for your online store

Sarah Birk | Digital Sales Promotion

Although many online shoppers do not necessarily start the purchasing process on the home page of your online shop, but often land on subpages first, most online shoppers visit the home page at least once during their search. For this reason, it is important to design it in an appealing way and use the available options to convince potential customers of the shop. In this blog article, we will show you how to do this in the best possible way, which elements you should not do without, and which highlights you can use. Get inspired now and design your perfect online shop homepage!

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The picture shows a woman browsing through a cookbook.
Increase Conversion Rate
Increasing repurchase rates: Is there a secret formula for online shops?

Daniela Ilincic | E-commerce KPIs

Your online store gets a lot of traffic every day and the conversions are impressive. But what happens after the first purchase in your online store? Do your customers return and buy from you again? The repurchase rate is an important KPI that reflects the growth of your business. To increase this rate, there are a number of customer loyalty measures, some of which you have probably already tried. But is there a secret recipe? Good question, and that's exactly what this blog article is about.

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Reduce Bounce Rate
Guide to reducing bounce rates in your online store

Daniela Ilincic | E-commerce KPIs

No one wants to lose potential customers who have already found their way to the online store. If only because measures such as SEO, SEA, and the like are quite resource-intensive. That's why it's important to look at the bounce rate for pages in your online store in order to identify potential for optimization. In this guide, you'll learn exactly what a bounce rate is, how you can evaluate it, and what options are available to you to improve it.

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The picture shows a man checking his emails in a café.
Increase Traffic
5 popular variants of a trigger email

Daniela Ilincic

Trigger emails are an effective way to get in touch with your online shoppers and encourage them to visit your online store. Once set up, they run virtually on their own and increase traffic to your online store, among other things. In this blog article, we would like to introduce you to 5 popular trigger emails and give you information on how to implement them.

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Big data in e-commerce is visualized by three people using a smartphone on the platform of a train station.
Data Management
Big data in e-commerce – what you need to know

Daniela Ilincic

As a shop operator, you have the opportunity to collect a lot of data about your users—in other words, to generate big data in e-commerce. However, this large collection of data does not initially provide you with any useful information. You need to perform targeted analyses for specific use cases in order to gather important insights. You can read about how this works in this blog article.

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The customer journey is visualized here by a woman during a road trip.
Increase Conversion Rate
Digital customer journey: How to make your customers' journey unforgettable

Sarah Birk | Customer Journey

On their journey through the online shop, customers go through different phases and come into contact with a wide variety of touchpoints. In order to create an unforgettable journey for your customers, it is important to familiarize yourself with the digital customer journey of your shop customers and its various phases, and ultimately to meet customer needs in each individual phase in the best possible way. We will now reveal how you can achieve this and what you need to know to do so.

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This picture shows the shelves of a library.
Reduce Bounce Rate
Why autosuggest is an important part of ecommerce search engine

Daniela Ilincic | Search Features

ecommerce search engine plays an essential role in an online shop. It provides online shoppers with guidance and allows them to find the product they want quickly and easily. One important feature of ecommerce search engine is autosuggest. This navigates online shoppers from the search function to the product detail page. You can find all the background information in this blog post.

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The image shows two young women happily displaying their shopping bags. This illustrates the digital customer experience.
Increase Conversion Rate
Digital customer experience: Make your online shoppers smile

Janina Küpferle | Customer Experience

The better the digital customer experience, the more loyal your customers will be. It therefore determines whether your customer will buy from you again in the future or switch to another online store. That is why customer experience has become increasingly important in companies, leading to the emergence of customer experience management. This is intended to support the optimization of the customer experience through various measures. Personalization is one of the most important measures for building customer loyalty in e-commerce and responding to customers individually. In this blog article, you will learn everything you need to know about the digital customer experience. Enjoy reading!

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Reduce Bounce Rate
Onsite search in e-commerce – How shop customers find what they are looking for

Sarah Birk

The search function is extremely important for both shop customers and shop operators. In the best case scenario, it enables users to quickly and easily find the product they want to buy. If the onsite search returns no results or inappropriate results, online shoppers will quickly abandon the search process and leave the site. To prevent this, an intelligent onsite search is required. In this blog article, we reveal why you should rely on optimized onsite search and what features it should include.

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