GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Realisation & Expertise AI Technology Data Science Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

Info about Corona Virus

We continue to work for you from home office

Learn more
Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Realisation & Expertise AI Technology Data Science Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

Info about Corona Virus

We continue to work for you from home office

Learn more

epoq Suite

With the use of personalisation in your online marketing, your online shop becomes a digital specialist retailer

Did you know that…

75%

of respondents in a survey want personalised information to be used to improve the shopping experience (Source: etailment)

69%

of respondents in a study are willing to share their personal preferences with companies if it improves the shopping experience in the shop (Source: etailment)

53%

of online shoppers believe that shops with a personalised shopping experience offer a valuable service? (Source: etailment)

59%

of online shoppers believe that it is easier to find interesting products in personalised online shops (Source: etailment)

59%

of retailers experience positive effects after personalising their online shops? (Source: etailment)

Personalisation in your
online marketing enables
1:1 communication with customers

Personalisation in the online marketing of your digital trade creates a 1:1 communication between the touchpoints (interaction points) and your shop customers. Personalisation allows you to respond to the different needs of your customers in every phase of the customer journey, just like a salesperson in a brick-and-mortar store. You can personalise completely or take a modular approach. In addition, you can also use personalisation for customer targeting within the framework of campaigns. In any case, personalisation in your online marketing creates shopping experiences that increase your conversion rate.

Connect

Connect with your customers and build customer trust. Your customers visit your online shop regularly, so let them hear from you too. Send personalised emails on different occasions, such as birthday, lifecycle, transactions, etc. Learn more

Stream

Also provide entertainment and thus ensure constant customer loyalty. Customers like to browse through their own product and brand world to discover new things. Start here with a personalised shopping area and keep your customers coming back to your online shop every day. Learn more

Inspire

Inspire your customers as soon as they show a willingness to buy. They are now open to further buying impulses that complement or supplement their selected product. Relevant recommendations are particularly suitable for this. Learn more

Advise

Provide your customers with advice on product selection. Your customers have a need, but need help choosing the right item from the product range. An intuitive product advisor can help. Learn more

Search

Offer your customers orientation in their product research. This way, they can quickly and easily get to the desired product detail page and find out more about a product. If you want to personalise this customer touchpoint, check out our intelligent search. Learn more

The most popular use cases of
personalisation in Online Marketing

Show additional products in the shopping cart layer

Inspire your customers with the click on the shopping cart button

Compile and offer a product set

Offer your customers the right total package

Avoid zero-hit pages

Don’t let negative emotions arise and keep your customers in the shop

Include preferences in product selection

Find not only the right product but the most relevant one for your customers

Add favourite categories to the newsletter

Send customers content on their favourite categories

Show additional products in the shopping cart layer

Once an online shopper has decided on a product, you can inspire them with additional products when they click on the shopping cart button. The relevant recommendations are calculated and displayed in milliseconds. This increases your shopping basket value and turnover. Would you like to test relevant recommendations in the shopping basket layer? Then take a look at our test option via the cart layer widget.

Compile and offer a product set

Your online shoppers are shown the matching product set for their favourite item. This can be the last product they bought, the one they remembered or the one they moved to the shopping basket. Once your online shopper has selected their product set, they can buy it directly or save it for later. Editing, deleting or moving the product set is therefore possible at any time.

Avoid zero-hit pages

Zero-hit pages lead to negative emotions that can cause customers to leave the online shop. Often there are typing errors behind it or the searcher is in the dark. Automatic error tolerance, autosuggest and auto-complete efficiently guide the visitor to the right product and improve usability at the same time. How? By generating a search result list that, in addition to the correct product category, also displays the most relevant products according to the click and purchase behaviour of each individual customer.

  • Negative emotions are avoided
  • Customers stay in the online shop
  • User experience is improved
  • Relevant search results are displayed
  • Software service: Intelligent search
  • Features in use: Error tolerance and autosuggest
Include preferences in product selection

Whether you conduct the needs assessment digitally for products that require explanation or for self-explanatory products, the respective preferences should be taken into account. The results list after each consultation step should only contain relevant products until the perfect product is selected.

Add favourite categories to the newsletter

In addition to personalised newsletters that display relevant products for each customer, you can also focus on categories. This way, you send each customer products from their favourite categories that correspond to their click and purchase behaviour. For example, you can send emails with the teaser “Picked for you today” or “You might like this”.

Personalisation is an important component for digital development

“We always act on the pulse of time with high innovative strength. That’s why personalisation is an important building block for us to drive digital development. We are convinced that with epoq’s personalisation we can drive digital development and thus offer our customers a more individual shopping process.”

Lutz Danhof | Head of E-Commerce | Fackelmann GmbH + Co. KG

These are our success factors for
personalisation in online marketing

Touchpoints

Through full personalisation, which includes all touchpoints along the customer journey, we prevent a shop customer from taking away a negative shopping experience between the purchase idea and the conclusion of the purchase. That is why our individual software services are located on our AI-based personalisation platform.

Personalisation strategy

We use a different personalisation strategy depending on the shop or industry. The shop page on which personalisation measures are used or the customer journey phase in which the shop customer is located also play an important role.

Knowledge base

Every data silo hinders the success of the entire personalisation strategy. However, this also means that the most effective data management possible is needed to create a knowledge base. To achieve this, we collect all relevant data across all touchpoints and different systems without barriers and link them together.

Artificial intelligence

Without the use of AI, the level of personalisation we already achieve today would no longer be possible. By using our self-learning algorithms (reinforcement learning) in our knowledge base, which act like a digital salesperson, predictions can be made about buying behaviour. In this way, each individual customer is served better and better and more individually.

Configuration & Tailoring

Personalisation must also be adapted to each individual online shop. Because every shop has different products, different customers and thus also different requirements. Therefore, a solution must always be able to be adapted to the needs of a shop operator. When using innovative shop technologies, it is always important that each solution also harmonises with the shop structure, but also with the type of product range. In many cases, this requires a certain degree of customisation, which we apply.

Monitoring & controlling

Regular analyses and evaluations are crucial for the success of company-specific campaigns and for deriving suitable optimisation measures. Both quantitative and qualitative analyses are used here, which complement each other and provide a clear picture of what is happening in the online shop. We offer you these possibilities within the scope of personalisation.

The AI engine of our
personalisation platform
makes it possible

The personalisation software we develop sits on a personalisation platform that is operated via an AI engine, i.e. the personalisation works on the basis of artificial intelligence. Before the personalisation is used, we first generate a knowledge base with intelligent algorithms for your online shop. This is enriched with your product catalogue, the click and purchase behaviour of your shop customers and your and our expert knowledge. The intelligent algorithms link the data to knowledge and can thus build up a 1:1 communication in your online shop along the customer journey. Since everything is on a personalisation platform that is designed for the entire customer journey of a shop customer, all touchpoints along the customer journey can be personalised or the personalisation can be activated modularly for different touchpoints. Learn more about our AI technology.

Check out the latest insights
on personalisation

Digital Customer Experience: Personalised Shopping World – Wow your customers

18. Aug 2020

Learn how to create an inspiring digital customer experience through emotional shopping worlds.

Products
  • epoq Search
  • epoq Inspire
  • epoq Stream
Categories

#Publications

Learn More
Case Studies

Increase turnover in online shop by using an intelligent search

24. Jul 2020

notebooksbilliger.de increased turnover in online shop by prioritizing the price parameter for epoq Search.

Case Studies

Comparing Recommendation Engine Providers

24. Jul 2020

Baumarkt direkt carried out an A/B test with its previous recommendation engine provider and epoq Inspire.

Webinars

B2B Trends 2020: This Is How You Can Score With Online Shop Personalization

This webinar is about the requirements of B2B customers in e-commerce and what solutions the online shop personalization has in store for you in 2020.

02. Jul 2020

Learn More
Sheets

Info Sheet – The 6 Phases of an Online Customer Journey

You will find out which phases online shoppers go through in their customer journey and receive tips on how to optimize your online shop.

17. Jun 2020

Learn More
Press 12. Jun 2020

epoq and dasistweb Deepen Their Partnership for Comprehensive E-commerce Know-how

12. JUN 2020

epoq and dasistweb work together to meet the needs of shop customers along the customer journey touchpoints.

Learn More
Press 03. Jun 2020

epoq Identifies Shop Customer Needs and Supports Digital Development at Fackelmann

03. JUN 2020

In addition to its needs-based products, Fackelmann’s online shop is also to be geared to meet individual customer requirements.

Learn More
Press 27. Apr 2020

epoq Further Expands its Seamless Personalisation in E-commerce Internationally Through New Partnership With Eltrino

27. APR 2020

From now on, customers of the full service e-commerce solutions provider Eltrino can benefit from seamless personalisation.

Learn More
Press 06. Apr 2020

Ankerkraut Enhances the Customer Experience in E-Commerce by Personalising a Further Touchpoint

06. APR 2020

Ankerkraut wants to further perfect its customer experience in e-commerce.

Learn More
Press 09. Mar 2020

OUTLETCITY METZINGEN Pioneers the Use of Epoq My Stream and Introduces a New Benchmark for Customer Loyalty in E-commerce

09. MAR 2020

With epoq My Stream, OUTLETCITY introduces a fully personalised shopping area.

Learn More

Steps to the full personalisation of your online shop

Before you start using personalisation in your online marketing, you should look at the different levels of personalisation. Whether you want to personalise along the customer journey or as part of customer targeting for specific campaigns. The depth of personalisation varies and depends on the status quo of your online shop, your desired personalisation strategy and the respective customer touchpoint. But: As soon as you start with personalisation, you also start building up the AI-supported knowledge base, which will become increasingly larger and offer you an ever wider range of possibilities.

Would you like to get advice from one of our experts?

Then arrange a free initial consultation for your online shop!

Request an initial consultation now

Personalisation creates a perfect customer experience

“Our quality standards do not end with the production of spices and spice blends; they extend to all areas of the company, including our online shop. We want to offer our customers a consistently perfect customer experience – in taste, but also in e-commerce. That’s why we focus on personalisation, among other things.”

Robin Haas | Teamleiter Marketing | Ankerkraut GmbH

A few success stories,
that we would like to share with you

Case Studies

Increase turnover in online shop by using an intelligent search

24. Jul 2020

notebooksbilliger.de increased turnover in online shop by prioritizing the price parameter for epoq Search.

Case Studies

Comparing Recommendation Engine Providers

24. Jul 2020

Baumarkt direkt carried out an A/B test with its previous recommendation engine provider and epoq Inspire.

Case Studies

Revenue increase through a new Search Function in the Online Shop

11. Feb 2020

Villeroy & Boch increased online shop revenue by 20% with epoq Search.

Case Studies

Higher click rate in the newsletter

04. Feb 2020

babymarkt.de increased the click rate in the newsletter by personalizing the category-based recommendations.

Case Studies

Personalization strategy to the test

23. Sep 2019

Outletcity increased revenue per session by 5.04% with a new personalization strategy.

Case Studies

Cross-Selling in the Online Shop

02. May 2019

Ankerkraut tested recommendations in the shopping cart and increased the shopping cart value by up to 6%.

Case Studies

Increasing e-commerce sales

08. Sep 2018

Together with epoq, Ex Libris increases e-commerce turnover via personalized and automated e-mailings.

Case Studies

Internetstores: Recommendation Engine leads to higher turnover

25. Jul 2018

The combination of online retailer know-how and recommendation engine is an effective way to raise your shop’s turnover. fahrrad.de shows how it’s done.

Would you like to turn your online shop into a digital specialist retailer?

Our AI-supported personalisation makes this possible for you. Look forward to increased conversion rates!

Request offer now

Our latest blog articles
on personalisation

Blog Post

6 Components of Effective Personalisation Software

Effectively using personalisation software can help you to increase conversion rates in your online shop; the software recognises the requirements and desires of your online shoppers, helping you to provide a personalised service and a unique shopping experience. What exactly is personalisation software? How does it work? And what benefits does it offer? Find out more in this blog article.

Daniela Ilincic: 16. Jul 2018

Learn More
Blog Post

Successful Personalisation in E-Commerce (Including Infographic)

This year, the entire world of e-commerce is looking ahead to upcoming trends once again. One thing is certain: Personalisation will be a hot topic for e-commerce in 2017 as well. And rightly so: 74% of online shoppers get frustrated when they are shown content that does not interest them. On the other hand, 75% would be happy for personalised information to be used to improve their shopping experience. It becomes clear that customers’ interest in personalisation stands undisputed.

Janina Küpferle: 30. Mar 2017

Learn More
All articles