GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service Customer Success Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
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We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
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We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

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We continue to work for you from home office

Learn more
  GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service Customer Success Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

Info about Corona Virus

We continue to work for you from home office

Learn more

With the e-commerce backend
of your personalisation software
you can control and monitor various KPIs

epoq Control Desk

Startseite » Personalisation » E-commerce backend

The e-commerce backend supports you with your shop-specific adjustments

The e-commerce backend is the monitoring and control tool for your personalisation software. It is accessible to you via a personal login area in your browser and offers you valuable insights and configuration options for your services along the customer journey, which are integrated in your online shop. All collected data from your online shop is visualised. This allows you to view various analyses and key figures that enable you to control online shop personalisation. You can configure the services specifically for your shop-specific requirements or individual actions and analyse their performance.  This allows you to actively influence click-through, conversion and turnover rates, as well as identify new trends and potential. This is exactly what the epoq Control Desk offers.

The most popular use cases
of the e-commerce backend

Avoid zero-hit pages

Don’t let negative emotions arise and keep your customers in the online shop

Promote discount promotions

Don’t let your shop customers miss out on discount promotions

Push search results

Offer your shop customers certain products as a priority

Include or exclude vouchers in recommendations

Turn certain ads on or off in recommendations for your shop customers

Recommend accessories

Support your shop customers in purchasing a complete package

Promote campaigns along the customer journey

Make your shop customers aware of interesting things at every touchpoint

Avoid zero-hit pages

If your shop customer lands on a zero-hit page, it is difficult to get him to search for the product again. It can quickly happen that they leave the online shop and search for the desired product in another online shop. It is particularly tragic if the shop customer is looking for an item that is available in your online shop but cannot be found under the search term entered. You can use the epoq Control Desk to find out which search terms trigger zero hit pages. Depending on the cause of the zero hit page, you can take various measures. For example, you can integrate the language usage of your shop customers, e.g. display the same search result sets for notebook and laptop or show alternative products that are similar to the searched for.

 

Promote discount promotions

You have launched a discount promotion, e.g. 20% on all tents in the online shop, and want to promote it prominently? Then you have the opportunity to draw attention to your discount promotion with a banner on the search results page for tents. If you have summarised more detailed information about the discount promotion on a landing page, you can also link to it via the banner. This way, no shop customer will miss out on the discount offered.

Push search results

Do you have a product, e.g. a sneaker, with low returns and high margins that you would like to display higher up in the search results? Then you can use the result management. Here you have the option of editing products via various attributes, such as category, brand or colour, for pure search terms or a navigation level in the result set. You can display the products at the top or at the bottom. You also have the option to exclude products from the result set or to create a result set that consists exclusively of the products you have selected.

Include or exclude vouchers in recommendations

With the Blacklisting feature, you have the option of completely excluding products in recommendation widgets, even if they would fit according to the calculation of the AI engine. The Whitelisting feature, on the other hand, allows you to display products that are displayed further down the list according to the AI engine’s calculation in the first place in the recommendation widgets and thus influence the order. With black and white listing, you have the option of applying the function either to a single recommendation widget or globally to the entire online shop.

Recommend accessories

There are product categories that fit together perfectly. For example, with bicycles it is useful to recommend accessories. Here, on the product detail page of a bicycle, product accessories such as a bicycle basket, a helmet and a suitable bicycle lock can be recommended. The Combi Creator in the Control Desk is available for this purpose. You can use it to add category combinations for certain products and display them on the product detail page, for example.

Promote campaigns along the customer journey

You have planned an e-mailing on the subject of surfing holidays. The content is specifically about wetsuits and swimwear. In order to have your customers return directly to your online shop, only discounted wetsuits and swimwear from the most popular brands should be recommended. With the Theme Worlds feature, you can compile product groups based on various attributes for a campaign and use them in a recommendation widget, for example, but also in e-mailings. An attribute can be, for example, a brand or a colour. Thus, the personalisation consists exclusively of the products to which the attributes apply. The order of the products depends on the click and purchase behaviour of the respective online shopper.

The Control Desk offers a measurable effect on sales development

“With epoq’s services, we have completely new possibilities to offer our customers a unique shopping experience. For example, our customers can use epoq’s search and navigation to quickly and easily find the right product and be inspired by recommendations in the online shop. The diverse options in the Control Desk also allow us, for example, to set up theme worlds for different seasonal campaigns, which have already shown a measurable positive effect on sales development.”

Janine Stub | E-Commerce-Manager | Porzellan Rüger GmbH & Co KG

These features includes
the e-commerce backend

Keywords

The dashboard provides you with all the important facts and figures at a glance. Here you will also find our latest blog articles about the Control Desk. In addition, you can add individual analyses from the analysis area to always keep them in view on the dashboard.

Blacklisting

Blacklisting can be used to add products, categories or other attributes from the product catalogue, such as brands or colours, to blacklists. These are then not listed in recommendation widgets or search results, for example.

Whitelisting

Whitelisting can be used to add products, categories or other attributes from the product catalogue, such as brands or colours, to whitelists. This gives them priority in the recommendation widgets or the search results list, for example.

Combi Creator

The Combi Creator allows you to quickly add rules to recommend matching products and categories. Once added, these recommendations appear on the relevant product detail pages of the selected products and categories (context products and categories).

Theme worlds

With theme worlds you can define product groups using various attributes, such as red products for the next autumn collection. This way, products are displayed in red for cross-selling recommendations, for example.

epoq Control Desk

Monitoring & controlling personalisation

As soon as you start the Control Desk, you will be taken to the Dashboard. From there, you can navigate to different elements to monitor and control your personalisation software via the left navigation border.

  • Dashboard

    The Dashboard provides all the important facts and figures at a glance. Here you can also find our latest blog articles about the Control Desk.

  • Account

    Here you can set up your contact details and your profile picture. You can also manage users, set up e-mail reports, get information about the product catalogue and view the range of functions of the services.

  • Configuration

    The configuration contains the settings of your services. Initially, these settings, which have been discussed with you, are created.

  • Key figures

    The key figures represent the quantitative analysis of your services. The data is visualised in charts and tables. For example, you can look at the click and turnover rates.

  • Analysis

    The analysis stands for the qualitative evaluation of your services. You can draw conclusions from the performance and derive measures from it. For example, you can display the most frequent search terms or zero-hit search terms.

  • Features

    If you recognise a need for action in the analysis area, you can implement the corresponding settings in the features, e.g. in the theme worlds or whitelisting.

The Rule Editor in our
e-commerce backend

Our rule editor in our e-commerce backend is a power tool. It supports you in viewing and configuring shop-specific rules for recommendation widgets and email content. Clicking on the ‘Edit’ button takes you to the Rule Editor, where you can create, edit, prioritise or delete rules.

The latest blog articles
about personalisation

Blog Post

6 Components of Effective Personalisation Software

Effectively using personalisation software can help you to increase conversion rates in your online shop; the software recognises the requirements and desires of your online shoppers, helping you to provide a personalised service and a unique shopping experience. What exactly is personalisation software? How does it work? And what benefits does it offer? Find out more in this blog article.

Daniela Ilincic: 16. Jul 2018

Learn More
Blog Post

Successful Personalisation in E-Commerce (Including Infographic)

This year, the entire world of e-commerce is looking ahead to upcoming trends once again. One thing is certain: Personalisation will be a hot topic for e-commerce in 2017 as well. And rightly so: 74% of online shoppers get frustrated when they are shown content that does not interest them. On the other hand, 75% would be happy for personalised information to be used to improve their shopping experience. It becomes clear that customers’ interest in personalisation stands undisputed.

Janina Küpferle: 30. Mar 2017

Learn More
All articles