GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Realisation & Expertise AI Technology Data Science Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

Info about Corona Virus

We continue to work for you from home office

Learn more
  GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reduce the bounce rate
Guided Selling
Reduce the return rate
Recommendation Engine
Increase the basket value
Personalised Shopping Area
Increase the repurchase rate
Personalised Email
Increase traffic
Realisation & Expertise AI Technology Data Science Monitoring & Controlling Control Desk Other Topics Partner Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Press
What’s new about us and our personalisation.

Info about Corona Virus

We continue to work for you from home office

Learn more

AI-supported
1:1 personalisation
in e-commerce

Info

Coronavirus: We continue to work for you from the home office as usual

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Blog

Increase Website Traffic and Engagement Using Transactional Emails

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Blog

6 Components of Effective Personalization Software

Read article

Info

Coronavirus: We continue to work for you from the home office as usual

Learn more

Blog

Increase Website Traffic and Engagement Using Transactional Emails

Read article

Blog

6 Components of Effective Personalization Software

Read article

1:1 personalisation in e-commerce
creates shopping experiences and
an increased conversion rate

Personalisation in e-commerce creates shopping experiences and that makes the difference – because positive, emotional experiences remain in the memory of customers and strengthen customer loyalty. This is reflected in an increased conversion rate. That’s why we fully personalise along the customer journey of your customers. Because if your customers are enthusiastic, you will be too. To do this, we use artificial intelligence methods that allow you to personalise at various levels up to 1:1 personalisation. Personalise your entire digital commerce or use our AI technology for customer targeting within specific campaigns.

What sets us apart…

18+

years of AI expertise

550+

integrations

100%

data protection

Success stories on personalisation in e-commerce

Case Studies

Increase turnover in online shop by using an intelligent search

24. Jul 2020

notebooksbilliger.de increased turnover in online shop by prioritizing the price parameter for epoq Search.

Case Studies

Comparing Recommendation Engine Providers

24. Jul 2020

Baumarkt direkt carried out an A/B test with its previous recommendation engine provider and epoq Inspire.

Case Studies

Revenue increase through a new Search Function in the Online Shop

11. Feb 2020

Villeroy & Boch increased online shop revenue by 20% with epoq Search.

Case Studies

Higher click rate in the newsletter

04. Feb 2020

babymarkt.de increased the click rate in the newsletter by personalizing the category-based recommendations.

Case Studies

Personalization strategy to the test

23. Sep 2019

Outletcity increased revenue per session by 5.04% with a new personalization strategy.

Case Studies

Cross-Selling in the Online Shop

02. May 2019

Ankerkraut tested recommendations in the shopping cart and increased the shopping cart value by up to 6%.

Case Studies

Increasing e-commerce sales

08. Sep 2018

Together with epoq, Ex Libris increases e-commerce turnover via personalized and automated e-mailings.

Case Studies

Internetstores: Recommendation Engine leads to higher turnover

25. Jul 2018

The combination of online retailer know-how and recommendation engine is an effective way to raise your shop’s turnover. fahrrad.de shows how it’s done.

Check out all the insights

Use personalisation along the
the customer journey of your
digital commerce

Many roads lead to Rome. Where do you want to start to personalise and increase your conversion rate? Take a look at the different stages of the customer journey and how you can target the needs of your customers.

Connect

Connect with your customers and build customer trust. Your customers visit your online shop regularly, so let them hear from you too. Send personalised emails on different occasions, such as birthday, lifecycle, transactions, etc.
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Stream

Also provide entertainment and thus ensure constant customer loyalty. Customers like to browse through their own product and brand world to discover new things. Start here with a personalised shopping area and keep your customers coming back to your online shop every day.
Learn more

Inspire

Inspire your customers as soon as they show a willingness to buy. They are now open to further buying impulses that complement or supplement their selected product. Relevant recommendations are particularly suitable for this.
Learn more

Advise

Provide your customers with advice on product selection. Your customers have a need, but need help choosing the right item from the product range. An intuitive product advisor can help.
Learn more

Search

Offer your customers orientation in their product research. This way, they can quickly and easily get to the desired product detail page and find out more about a product. If you want to personalise this customer touchpoint, check out our intelligent search.
Learn more

You would like to know more about personalisation?

Then delve deeper into the subject now!

Learn more about personalisation now

Customer targeting within the
framework of campaigns

You have the possibility to use customer targeting in campaigns based on different levels of personalisation. Optimise your touchpoints and start with campaigns for specific brands, for example. Does that come easily to you? Then start creating customer segments for specific sales promotions or give certain customers a voucher for shipping. That’s not enough for you? Then put the icing on the cake and play out products and content taking into account the respective context as well as the individual preferences of your customers. For example, you can play reduced articles for your “bargain hunters” from the high-priced segment. In this case, they should also be displayed in their favourite colour, for example. You can design and implement your campaigns individually according to your wishes.

These customers already rely on
personalisation in e-commerce

View all references

Personalisation in e-commerce
based on our AI-supported technology

Our e-commerce technology is powered by a high-performance AI engine

Our e-commerce technology is powered by our AI engine, a network of intelligent algorithms. It uses artificial intelligence methods (machine learning and reinforcement learning) to deliver personalised content to each individual shop customer at various touchpoints in your digital commerce. Through every click and purchase, the AI engine continues to develop in a self-learning manner and can thus constantly refine the 1:1 communication with your shop customers. This makes it possible to play out personalised content for each individual shop customer along the entire customer journey. This is the only way to create holistic shopping experiences that inspire your shop customers and increase your conversion rate.

Use of machine learning for decision-making

Use of reinforcement learning for self-learning further development

Avoiding data silos through a knowledge base

epoq Control Desk

Monitoring and controlling personalisation for online shops

The personal backend area for controlling your customised personalisation strategy. Influence click-through, sales and conversion rates. Identify trends and potentials.

  • Configuration

    The settings for your software services can be accessed via the configuration. The settings discussed with you are initially created.

  • Key figures

    The key figures are available for the quantitative analysis of your software services. The data is visualised in charts and tables. For example, you can look at the click and turnover rates.

  • Analysis

    The analysis stands for the qualitative evaluation of your software services. You have the possibility to draw conclusions from the performance and derive measures from it. For example, you can display the most frequent search terms or zero-hit search terms.

  • Features

    If you see a need for action in the analysis area, you can implement the corresponding settings in the features, such as in the theme worlds or in whitelisting.

Get started now

Why you should personalise with us

We meet the needs of your customers

That’s what our personalisation is made for. Because we respond individually to every customer, in every phase of the customer journey.

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We create unique items and not off-the-shelf goods

Your online shop is as individual as your customers. We do justice to this with our e-commerce technology.

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We develop our software with heart and soul

Because software development is our passion and personalisation is our core competence.

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The latest company news

Press 12. Jun 2020

epoq and dasistweb Deepen Their Partnership for Comprehensive E-commerce Know-how

12. JUN 2020

epoq and dasistweb work together to meet the needs of shop customers along the customer journey touchpoints.

Learn More
Press 03. Jun 2020

epoq Identifies Shop Customer Needs and Supports Digital Development at Fackelmann

03. JUN 2020

In addition to its needs-based products, Fackelmann’s online shop is also to be geared to meet individual customer requirements.

Learn More
Press 27. Apr 2020

epoq Further Expands its Seamless Personalisation in E-commerce Internationally Through New Partnership With Eltrino

27. APR 2020

From now on, customers of the full service e-commerce solutions provider Eltrino can benefit from seamless personalisation.

Learn More
Press 06. Apr 2020

Ankerkraut Enhances the Customer Experience in E-Commerce by Personalising a Further Touchpoint

06. APR 2020

Ankerkraut wants to further perfect its customer experience in e-commerce.

Learn More
Press 09. Mar 2020

OUTLETCITY METZINGEN Pioneers the Use of Epoq My Stream and Introduces a New Benchmark for Customer Loyalty in E-commerce

09. MAR 2020

With epoq My Stream, OUTLETCITY introduces a fully personalised shopping area.

Learn More
Press 21. Jan 2020

New Partnership: Spryker and epoq Look Forward to Working Together to Personalise the Customer Journey Touchpoints

21. JAN 2020

Spryker Systems now offers its customers seamless personalisation of the customer journey touchpoints via epoq.

Learn More

From software geeks
for e-commerce lovers

Through an inspirational way of working, many years of experience and high flexibility, we create software made in Germany that makes you a fan of your own online shop. Get to know us.

For digital revolutionaries.
Data Heroes.
For detail lovers.
Digital experts.

You want to use personalisation in your online shop?

Let’s talk together about the possibilities in your digital trade!

Request an initial consultation now

The latest blog articles
on personalisation

Blog Post

6 Components of Effective Personalisation Software

Effectively using personalisation software can help you to increase conversion rates in your online shop; the software recognises the requirements and desires of your online shoppers, helping you to provide a personalised service and a unique shopping experience. What exactly is personalisation software? How does it work? And what benefits does it offer? Find out more in this blog article.

Daniela Ilincic: 16. Jul 2018

Learn More
Blog Post

Successful Personalisation in E-Commerce (Including Infographic)

This year, the entire world of e-commerce is looking ahead to upcoming trends once again. One thing is certain: Personalisation will be a hot topic for e-commerce in 2017 as well. And rightly so: 74% of online shoppers get frustrated when they are shown content that does not interest them. On the other hand, 75% would be happy for personalised information to be used to improve their shopping experience. It becomes clear that customers’ interest in personalisation stands undisputed.

Janina Küpferle: 30. Mar 2017

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View all blog articles