62% lower bounce rate through the use of intelligent search at NKD
The use of intelligent search in NKD's online shop had a positive effect on the performance of the online shop and significantly reduced the bounce rate by 62%.
AI-supported
1:1 personalization in
E-commerce
We are your provider for AI-powered 1:1 personalization in e-commerce
Epoq is your provider for AI-powered 1:1 personalization in e-commerce. With our personalization software, we create individual shopping experiences that delight customers and strengthen customer loyalty – which is reflected in an increased conversion rate. We personalize throughout the entire customer journey – from state-of-the-art 1:1 personalization to campaigns that allow you to specifically control customer journeys – using modern AI technologies. This allows you to personalize your entire digital commerce efficiently and effectively.
What sets us apart...
20+
years of AI expertise
550+
integrations
100%
Data Protection
Success stories on AI personalization in e-commerce
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Use AI personalization throughout the customer journey of your digital commerce
Many roads lead to Rome. Where would you like to start with personalization to increase your conversion rate? Discover the phases of awareness with Epoq Search, consideration with Epoq Advise, purchase with Epoq Inspire, and retention with Epoq Connect –each with specialized solutions for product search, advice, recommendations, and customer loyalty – and learn how you can respond to your customers' needs in a targeted manner.
Want to learn more about
AI personalization?
Then delve deeper into the topic now!
Customer targeting in campaigns
You have the option of using customer targeting based on different personalization levels in your campaigns. Optimize your touchpoints and start with campaigns for specific brands, for example. Is that easy for you? Then start creating customer segments for specific sales promotions or send certain customers a voucher for shipping. Not enough for you? Then add the icing on the cake and display products and content taking into account the respective context and the individual preferences of your customers. For example, you can display discounted items from the high-price segment for your "bargain hunters." In addition, these should also be displayed in their favorite color, for example. You can design and implement your campaigns individually according to your wishes. Get started with your individual customer targeting!
These customers already rely on
Personalization in e-commerce
AI personalization in e-commerce based on our AI-supported technology
Our e-commerce technology is powered by a high-performance AI engine.
Our e-commerce technology is powered by our AI engine, a network of intelligent algorithms. It uses artificial intelligence methods (machine learning and reinforcement learning) to deliver personalized content to each individual shop customer at various touchpoints in your digital commerce. With every click and purchase, the AI engine develops through self-learning and can thus continuously refine 1:1 communication with your shop customers. This makes it possible to deliver personalized content to each individual shop customer throughout the entire customer journey. This is the only way to create holistic shopping experiences that delight your shop customers and increase your conversion rate.
Monitoring and control of personalization for online shops
The personal backend area for managing your customized personalization strategy. Influence click, revenue, and conversion rates. Identify trends and potential.
Configuration
The settings for your software services can be accessed via the configuration. Initially, the settings discussed with you are created.
Key Figures
The key figures are available for quantitative analysis of your software services. The data is visualized in charts and tables. For example, you can view the click-through rate and revenue rate.
Analysis
The analysis represents the qualitative evaluation of your software services. You have the opportunity to draw conclusions from the performance and derive measures from them. For example, you can display the most frequent search terms or zero-hit search terms.
Features
If you identify a need for action in the analysis area, you can implement the corresponding settings in the features, such as in the theme worlds or in whitelisting.
Why you should personalize with us
We meet the needs of your customers
That's what our personalization is for. Because we respond to each customer individually, at every stage of the customer journey.
We create unique items, not off-the-shelf products.
Your online store is as unique as your customers. We make sure it lives up to that with our e-commerce technology.
We develop our software with passion
Because software development is our passion and personalization is our core competence.
Our
Company News
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By software geeks for e-commerce lovers
With an inspiring approach, years of experience, and a high degree of flexibility, we create software made in Germany that will make you a fan of your own online shop. Get to know us.
For digital revolutionaries.
Data heroes.
For those who love details.
Digital experts.
Would you like to use personalization in your online store?
Let's discuss the possibilities for your digital commerce together!
Popular blog articles on AI personalization
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