AI-supported
1:1 personalisation
in e-commerce

Personalisation in e-commerce creates shopping experiences and that makes the difference – because positive, emotional experiences remain in the memory of customers and strengthen customer loyalty. This is reflected in an increased conversion rate. That’s why we fully personalise along the customer journey of your customers. Because if your customers are enthusiastic, you will be too. To do this, we use artificial intelligence methods that allow you to personalise at various levels up to 1:1 personalisation. Personalise your entire digital commerce or use our AI technology for customer targeting within specific campaigns.

Many roads lead to Rome. Where do you want to start to personalise and increase your conversion rate? Take a look at the different stages of the customer journey and how you can target the needs of your customers.

You have the possibility to use customer targeting in campaigns based on different levels of personalisation. Optimise your touchpoints and start with campaigns for specific brands, for example. Does that come easily to you? Then start creating customer segments for specific sales promotions or give certain customers a voucher for shipping. That’s not enough for you? Then put the icing on the cake and play out products and content taking into account the respective context as well as the individual preferences of your customers. For example, you can play reduced articles for your “bargain hunters” from the high-priced segment. In this case, they should also be displayed in their favourite colour, for example. You can design and implement your campaigns individually according to your wishes.

Through an inspirational way of working, many years of experience and high flexibility, we create software made in Germany that makes you a fan of your own online shop. Get to know us.