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A customer is being advised by a pharmacy employee who is explaining a product; this image serves as a metaphor for an online product advisor that digitally replicates such advisory situations.

Online product advisor: Help your customers choose the right product

Updated on June 8 , 2026 Updated Published on January 23, 2017

Anyone who shops online knows the feeling: hundreds of products, similar descriptions, and a lack of clarity. What a sales associate in a brick-and-mortar store can resolve with a few targeted questions is often left up to the customer to figure out on their own in an online store. An online product advisor bridges this gap: It helps customers choose products, reduces abandoned carts, and lowers the return rate. In this article, you’ll learn what makes a good online product advisor and why digital advice is more important today than ever before.

5 Inspiring Examples of Successful Personalization in Online Stores

Updated on May 18 , 2026 Updated Published on October 7 , 2019 published

4 Online Stores, 5 Examples of Successful Personalization. In this blog post, we’ll show you what true personalization in an online store entails, how it works, and how well-known brands are already implementing it in impressive ways. Let these examples of personalization inspire you and discover the immense potential of a tailored customer experience.

The picture shows a person sitting on a couch at a small table, playing Scrabble.

How to semantically enrich search results using the thesaurus in Control Desk, and how AI can help you do this

Updated on April 8 , 2026 Updated Published on April 25, 2018

As an e-commerce professional, you strive to make it as easy as possible for your customers to find products in your online store. Your keywords are undoubtedly of particular importance in this regard. After all, search results that don’t match what customers are looking for—or a page with no results at all—are often caused by slight variations in search queries. With the help of the thesaurus in Control Desk, you can prevent this problem by semantically optimizing your keywords according to your specific needs. In this article, you’ll learn how this works and how AI can provide targeted support in this process.

The image shows a person working in Epoq Control Desk.

Guide to Analyzing and Optimizing Your ecommerce search engine in Control Desk – Now AI-Powered

Updated on April 7 , 2026 Updated Published on March 16 , 2021 published

Would you like to delve deeper into your search analytics to accurately interpret customer intent based on search queries and identify opportunities for optimization? The Search Analytics section in Control Desk offers a wide range of tools to closely examine search queries, identify trends, and boost your search performance through optimizations at the keyword and product levels. We’ll guide you through the Search Analytics section in Control Desk, provide you with valuable insights, and show you how AI can specifically support you in your analysis.

A woman is holding a smartphone with a live chat window open on it.

Live chat in e-commerce vs. AI-supported consulting: This is how customer service works today

Updated on March 10, 2026 updated Published on October 25, 2022 Published

Online retailers invest heavily in generating traffic. But what happens to potential customers if they don't find what they're looking for in your online store? To prevent your prospects from simply leaving, it's important to offer them the best possible sales advice. Especially with large product ranges, individual advice is often needed so that customers can find the perfect product and don't end up returning it in frustration. Live chat offers an effective form of customer advice and support here.

The picture shows a woman taking another person by the hand and leading them through the streets.

Guided Selling Software 2.0: The new era of digital purchasing advice

Updated on September 23, 2025 Published on June 8, 2018

E-commerce is constantly evolving. The same applies to customers' expectations of competent, personal advice in online retail. In recent years, classic guided selling software has proven that structured assistance with product selection increases conversion rates and reduces returns. However, rigid decision trees and visual filters are not always sufficient. What is needed is a new form of digital assistance – interactive, dialogue-oriented, and intuitive. The concept of AI conversational commerce and AI shopping assistants offers exactly that: customers chat with artificial intelligence via voice or text instead of navigating through predefined click paths. In this article, learn what lies behind the term guided selling software and how the new generation of intelligent assistants is leveraging and further developing its strengths.

The image shows a team meeting discussing the most important key figures in email marketing.

The most important metrics in email marketing: How to measure success

Updated on August 5, 2025 Published on July 23, 2021

Email marketing is a powerful tool for connecting with store customers and encouraging them to return to your store. But how do you know if your email marketing is successful? In this blog article, we reveal which metrics are crucial in email marketing and how you can use them to monitor the achievement of your goals and measure your success.

Customer lifetime value: What is your customer worth?

Updated on August 4, 2025 Published on March 2, 2022

Customer lifetime value (CLV) is one of the most powerful metrics in e-commerce. CLV tells you how much revenue you can generate from your customers in the long term. This makes it easier to adjust sales and marketing measures and give them a clear direction. Find out what customer lifetime value is, how to measure it, and how it can stabilize and increase your sales.

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