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How to semantically enrich search results using the thesaurus in Control Desk, and how AI can help you do this

Updated on April 8 , 2026 Updated Published on April 25, 2018

As an e-commerce professional, you strive to make it as easy as possible for your customers to find products in your online store. Your keywords are undoubtedly of particular importance in this regard. After all, search results that don’t match what customers are looking for—or a page with no results at all—are often caused by slight variations in search queries. With the help of the thesaurus in Control Desk, you can prevent this problem by semantically optimizing your keywords according to your specific needs. In this article, you’ll learn how this works and how AI can provide targeted support in this process.

The image shows a person working in Epoq Control Desk.

Guide to Analyzing and Optimizing Your Smart Search in Control Desk – Now AI-Powered

Updated on April 7 , 2026 Updated Published on March 16 , 2021 published

Would you like to delve deeper into your search analytics to accurately interpret customer intent based on search queries and identify opportunities for optimization? The Search Analytics section in Control Desk offers a wide range of tools to closely examine search queries, identify trends, and boost your search performance through optimizations at the keyword and product levels. We’ll guide you through the Search Analytics section in Control Desk, provide you with valuable insights, and show you how AI can specifically support you in your analysis.

A woman is holding a smartphone with a live chat window open on it.

Live chat in e-commerce vs. AI-supported consulting: This is how customer service works today

Updated on March 10, 2026 updated Published on October 25, 2022 Published

Online retailers invest heavily in generating traffic. But what happens to potential customers if they don't find what they're looking for in your online store? To prevent your prospects from simply leaving, it's important to offer them the best possible sales advice. Especially with large product ranges, individual advice is often needed so that customers can find the perfect product and don't end up returning it in frustration. Live chat offers an effective form of customer advice and support here.

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Guided Selling Software 2.0: The new era of digital purchasing advice

Updated on September 23, 2025 Published on June 8, 2018

E-commerce is constantly evolving. The same applies to customers' expectations of competent, personal advice in online retail. In recent years, classic guided selling software has proven that structured assistance with product selection increases conversion rates and reduces returns. However, rigid decision trees and visual filters are not always sufficient. What is needed is a new form of digital assistance – interactive, dialogue-oriented, and intuitive. The concept of AI conversational commerce and AI shopping assistants offers exactly that: customers chat with artificial intelligence via voice or text instead of navigating through predefined click paths. In this article, learn what lies behind the term guided selling software and how the new generation of intelligent assistants is leveraging and further developing its strengths.

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The most important metrics in email marketing: How to measure success

Updated on August 5, 2025 Published on July 23, 2021

Email marketing is a powerful tool for connecting with store customers and encouraging them to return to your store. But how do you know if your email marketing is successful? In this blog article, we reveal which metrics are crucial in email marketing and how you can use them to monitor the achievement of your goals and measure your success.

Customer lifetime value: What is your customer worth?

Updated on August 4, 2025 Published on March 2, 2022

Customer lifetime value (CLV) is one of the most powerful metrics in e-commerce. CLV tells you how much revenue you can generate from your customers in the long term. This makes it easier to adjust sales and marketing measures and give them a clear direction. Find out what customer lifetime value is, how to measure it, and how it can stabilize and increase your sales.

A woman holds two products in her hands and studies the packaging of one item more closely—similar to reading a product detail page in an online shop.

How you can optimize the product detail page as a conversion lever in 2025

Updated on July 31, 2025 Published on January 10, 2018

The product detail page of an online store is usually the last touchpoint before the ordering process. This is where you convince potential customers about the product, making it a powerful lever for conversions. With rising customer expectations, it is becoming increasingly important that product detail pages are specifically designed for personalized, user-centered experiences. Therefore, it is worth taking a closer look at the structure and content of this page. To convince your potential buyers, you need more than just good product images and technical specifications. The page must be intuitive, informative, and inspiring, while also building trust. In this article, you will learn which elements will really count in 2025 and how you can turn your product detail page into a conversion lever.

Filtering search results is visualized using coffee filters.

Filter search results in a targeted and flexible way: What you need to consider when creating your faceted search

Updated on July 29, 2025 Published on March 30, 2020

A user-friendly experience is an important criterion for most visitors when shopping online. When searching for products, many users today expect support, e.g., in the form of faceted navigation that allows them to filter search results in a targeted and flexible manner. In our blog article, we show you what you should definitely consider when creating a professional faceted search in your online store.

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