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Guide to reducing bounce rates in your online store

Updated on July 9 , 2026 updated Published on February 27 , 2019 published

No one wants to lose potential customers who have already found their way to the online store. If only because measures such as SEO, SEA, and the like are quite resource-intensive. That's why it's important to look at the bounce rate for pages in your online store in order to identify potential for optimization. In this guide, you'll learn exactly what a bounce rate is, how you can evaluate it, and what options are available to you to improve it.

The recommendation systems are visualized by a shelf with many drawers.

Various recommendation systems in e-commerce

Updated on July 9 , 2026 updated Published on October 30 , 2020 published

Recommendation systems are standard in most online shops. But if you take a closer look at the recommendations displayed, you will see that there are big differences between them. These differences arise from the personalization methods used. Depending on how the recommendation system works, different areas of focus are set for personalization. In this article, you will learn about the different types of recommendation systems available and when it makes sense to use which system for your online shop.

The online shop homepage is visualized here by a clothing store window display.

How to design the perfect homepage for your online store

Updated on July 9 , 2026 updated Published on February 3 , 2020 published

Although many online shoppers do not necessarily start the purchasing process on the home page of your online shop, but often land on subpages first, most online shoppers visit the home page at least once during their search. For this reason, it is important to design it in an appealing way and use the available options to convince potential customers of the shop. In this blog article, we will show you how to do this in the best possible way, which elements you should not do without, and which highlights you can use. Get inspired now and design your perfect online shop homepage!

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5 popular variants of a trigger email

Updated on July 9 , 2026 updated Published on January 23 , 2019 published

Trigger emails are an effective way to get in touch with your online shoppers and encourage them to visit your online store. Once set up, they run virtually on their own and increase traffic to your online store, among other things. In this blog article, we would like to introduce you to 5 popular trigger emails and give you information on how to implement them.

The picture shows a woman browsing through a cookbook.

Increasing repurchase rates: Is there a secret formula for online shops?

Updated on July 9 , 2026 updated Published on January 17 , 2020 published

Your online store gets a lot of traffic every day and the conversions are impressive. But what happens after the first purchase in your online store? Do your customers return and buy from you again? The repurchase rate is an important KPI that reflects the growth of your business. To increase this rate, there are a number of customer loyalty measures, some of which you have probably already tried. But is there a secret recipe? Good question, and that's exactly what this blog article is about.

Big data in e-commerce is visualized by three people using a smartphone on the platform of a train station.

Big data in e-commerce – what you need to know

Updated on July 9 , 2026 updated Published on November 15 , 2018 published

As a shop operator, you have the opportunity to collect a lot of data about your users—in other words, to generate big data in e-commerce. However, this large collection of data does not initially provide you with any useful information. You need to perform targeted analyses for specific use cases in order to gather important insights. You can read about how this works in this blog article.

Different types of buyers are visualized here by four completely different women.

Types of buyers in online shops: benefits and differences

Updated on July 9 , 2026 updated Published on July 14 , 2020 published

Every shop visitor explores an online shop in their own individual way. However, customers with similar or identical characteristics and behaviors can be grouped into buyer types. As a shop operator, it is important to know the different buyer types in your own shop and to respond to their individual needs so that every customer can find what they are looking for in your online shop. In this article, we will first show you what buyer types are, why it makes sense to use customer segments, what types can be distinguished, and how buyer types can be assigned to the customer journey phases. Find out now how buyer types can increase the success of your online shop.

The picture shows three happy women after a shopping trip in Paris.

After the purchase is before the purchase: Successful after-sales measures for strong customer loyalty in e-commerce

Updated on July 9 , 2026 updated Published on June 8 , 2020 published

Once a customer has made a purchase in the online shop, the primary goal has been achieved. Does this mean that shop operators can sit back and relax from this point on? The clear answer is no! Because the customer relationship does not end with a business transaction, but really only gets going from this point on. So if you forego after-sales measures and thus the opportunity to satisfy the customer even after the purchase, you are wasting the enormous potential that lies behind the customer you have already won. In this article, we reveal the options available to you and how you can use them to retain customers in your shop in the long term.

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