LLM consulting increases conversion and reduces returns
An AI shopping assistant combines product and behavioral data, promotes appropriate purchasing decisions, and reduces returns.
Software development with empathy, foresight, friendship, and passion
Our expertise in figures
20+
years of AI expertise for personalization in e-commerce
∞
motivated software geeks make up our team
100%
passion
550+
integrations in online shops across a wide range of industries and countries
What we do and why we do it
We develop software services for 1:1 personalization in e-commerce. Our goal is to create exciting shopping experiences in digital commerce for every customer. To this end, we provide shop operators with our software suite of modular, individually configurable services based on artificial intelligence. These tailor-made solutions enable comprehensive 1:1 personalization throughout each customer's journey. When the customer is satisfied, so is the shop operator, which is reflected in an increased conversion rate, higher sales, and lasting customer loyalty.
epoq – now part of Entirely: We are now operating independently again – and are now part of Entirely, the first open MarTech ecosystem. Entirely currently combines the solutions from Censhare, Facelift, Marmind, Elaine – and now also epoq – based on the best-of-breed approach, which is being consistently developed further. The goal: to intelligently connect leading MarTech applications – for an open, integrated ecosystem that is precisely tailored to individual marketing requirements. Our new home under the umbrella of Entirely by DuMont brings a breath of fresh air, new perspectives – and plenty of potential for joint projects.
What's going on with us and what's new
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How we intend to achieve our goal
When developing software, we address the specific needs of customers at every stage of the customer journey. We want to fulfill every customer request and create moments of excitement.
Would you like to learn more about personalization?
Then delve deeper into the topic now!
Who we are and what defines us
We are a team of positively crazy software geeks. We believe in the power of the collective. We seek dialogue and are always open to new ideas. We advise you on an equal footing and offer exactly the level of personalization that will make you a fan of your own online shop. Measurable success comes automatically as a result.
Would you like to get to know our team even better?
You can view the individual departments and teams on our team page!
You can also meet us at an event
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How we think and act
Empathetic
We put ourselves in our customers' shoes and work together to develop a strategy – in a humane and fair manner.
Far-sighted
We don't stand still, but look to the future. We are constantly evolving and are open to new ideas. This is how we develop future-proof software.
Friendly
Through our consulting services, open approach, and collegial internal cooperation, we want to turn even more customers into friends.
With passion
Software development is our passion. We are enthusiastic about new things, seek out the extraordinary, and are only satisfied when the shop operator and their customers are delighted.
Does that suit you?
Then take a look at our job vacancies and send us your application!
From dynamic scoring to comprehensive personalization
Epoq becomes part of Entirely
AI personalization specialist Epoq is joining Entirely, the first open MarTech ecosystem that connects the world's leading MarTech applications, offering companies a unique, seamlessly integrated system for their individual marketing needs. With the acquisition of Epoq from French company AB Tasty, Entirely is strengthening its portfolio and setting another important milestone in digital customer engagement. Operating independently under the umbrella of Entirely by DuMont gives Epoq freedom, focus, and flexibility.
2025
Epoq joins AB Tasty
AB Tasty, the fast-growing global experience optimization company, is acquiring epoq internet services, the software provider and expert in AI-powered 1:1 personalization in e-commerce. The acquisition accelerates both companies' shared vision of creating relevant and engaging shopping experiences throughout the customer journey using an optimization platform and offering a best-in-class experience optimization solution.
2022
Control Desk 6.0
With the new generation of Control Desk, services for shop managers are even easier to use and A/B testing is simpler to implement.
2022
Epoq Stream – Personalized landing page
The service for 1:1 personalized landing pages also enables the enhancement of existing pages (homepage, landing page, etc.) in the new generation. In addition to elements with products, elements with banners, logos, category teasers, content, or even shopping videos can be personalized for individual customers.
2022
Customer targeting for campaigns
Since campaigns within online shops are often implemented on customer segments, Epoq simplifies the process of customer segmentation based on the knowledge base. This allows customers in the online shop to be presented with suggestions that are optimized in two ways: target group-specific ("segment") and additionally according to the personal preferences of the customers ("1:1"). With the help of A/B tests that can be set up in the Control Desk, these processes can also be optimally optimized for individual retailers.
2021
Epoq Stream – Personalized shopping area
Epoq brings together its personalization skills in a personalized shopping area called Epoq Stream. This area is built individually and dynamically for each customer according to their preferences, offering 1:1 communication and maximum personalized access to an online store. In addition to interactive, product-related components, this area can also display individually selected content for the customer, thus meeting shoppers' needs for additional information and entertainment. Epoq Stream is an ideal tool for significantly increasing customer loyalty.
2019
Browse online shops
To make it easier for customers to browse online shops, Epoq is expanding its services based on its skills in personalization and 1:1 communication. Special AI-based processes are used to generate and utilize semantic data in particular.
2019
Personalization Engine
Epoq starts by calculating the personal preferences of each individual customer based on their movement profile in the online shop and thus further personalizing the results of the services at a higher level by taking into account the interests of each individual customer. The integration of this "hyper-personalization" with existing services creates the Personalization Engine. In addition, Epoq expands the client widget library accordingly in order to optimally display personalized results.
2018
Semanticization of data
Since the quality of artificial intelligence (AI) in forecasting models depends heavily on the quality of the available data, Epoq is developing a series of processes, also based on artificial intelligence (AI), to derive additional product characteristics from fields in product catalogs, for example. This can significantly improve the quality of individual services, including personalization. The semanticization of data has since become a focus of Epoq's research and development. Epoq also uses product images, for example, to generate additional data from them.
2017
Comprehensive personalization via the Epoq Suite
Epoq is undergoing a redesign to standardize and connect the data handling and extensive functions that the individual services now offer, and to combine them into a single suite. This standardization makes it increasingly possible to avoid data silos and create uniform knowledge about each individual customer (building a knowledge base). In this way, Epoq is laying the foundation for holistic personalization and 1:1 communication with customers.
2016
Control Desk
Epoq introduces Control Desk, the new customer login. This gives Epoq customers the ability to control and manage all services using a single tool.
2015
Epoq Advise – Guided Selling
To further advance 1:1 communication with online shop customers, Epoq is developing intelligent product advisors that can be customized to the needs of each individual online shop, based on its extensive technical skills. These are based on the combination of the recommendation engine and intelligent search to create a new service.
2014
Epoq Connect – Personalized email
Epoq is the first provider to use artificial intelligence (AI)-based forecasting models to personalize emails. What makes this implementation special is that product recommendations are only calculated when the email is opened. This means that the availability of items is also checked during the calculation process. This service is very easy to integrate into the email sender's process and impresses with open rates that sometimes exceed the open rates of non-personalized emails by several hundred percent.
2011
The Conversion Company
The slogan at the time sums up what Epoq achieves: optimizing conversion in e-commerce. Companies of all sizes and from a wide range of industries rely on its conversion expertise.
2010
Search – Intelligent search
Epoq develops Epoq Search, a powerful, fault-tolerant, and therefore intelligent product search based on proprietary algorithms that use architectures known today from the field of deep learning. This architecture offers particularly good opportunities for semantically expanding the search. From the outset, Epoq Search has distinguished itself not only through standard functions such as configurable typeahead, etc., but also through its semantic capabilities and short response times even with very large product catalogs.
2009
Customer Login
At the same time, Epoq is putting a lot of energy into developing the web-based backend, which offers online shops the opportunity to clearly monitor key figures and configure their own settings for Epoq Inspire – the recommendation engine.
2008
Inspire – Recommendation Engine
Based on recommendation software, Epoq is developing a SaaS architecture to provide easily integrated, real-time product recommendation services for online shops. Epoq Inspire – the recommendation engine – is the first building block for 1:1 customer communication. In this context, Epoq is developing special technologies based on artificial intelligence (AI).
2008
Recommendation software
Based on self-learning technology, recommendation software for service providers and mail order companies is developed. The predicted product suggestions lead to above-average hit rates and impress customers such as Quelle, Arcor, and PSD Bank. They revolutionize customer analysis.
2006
Foundation
Thorsten Mühling and Michael Bernhard develop the first artificial intelligence (AI)-based forecasting models that use reinforcement learning on high-dimensional data. The performance of these models significantly exceeds that of the scorecards commonly used to date.
2003
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