Our passion led us here

AB Tasty, the high-growth global experience optimization company, acquires epoq internet services, the software provider and expert in AI-powered 1:1 personalization for e-commerce. The acquisition accelerates both companies’ shared vision to create relevant and engaging shopping experiences along the customer journey using an optimization platform and to provide a best-in-class experience optimization offering.

With the new generation of the Control Desk, the services for shop managers become even easier to use and A/B tests easier to implement.

The new generation of the service for 1:1 personalised landing pages also enables the refinement of existing pages (homepage, landing page, etc…). In addition to elements with products, elements with banners, logos, category teasers, content, or even shopping videos can be displayed personalised to the individual customer.

Since campaigns within online shops are often implemented on customer segments, epoq simplifies the process of customer segmentation based on the knowledge base. In this way, customers in the online shop can be presented with suggestions that are optimized twice: Target group specific (“segment”) and additionally according to the personal preferences of the customers (“1 :1”). With the help of A/B tests that can be set in the control desk, these processes can also be optimised optimally for the individual retailer.

With our personalised shopping area, epoq Stream, we address the digital customer need for entertainment for each individual customer and enable shop operators to build a natural customer loyalty effect. Customers return to the online shop of their own accord to browse through their own product and brand world. This increases the repurchase rate.

With the use of our Suite, an online retailer can from now on personalise their shop holistically and thereby create a unique customer experience.

We introduce Control Desk, the new customer login. This gives our customers the possibility to control and administer all services with the help of one tool.

In order to transfer the advice available in real-world stores into the online shop, Guided Selling was developed. This enabled digital retailers to support their customers in purchasing those products where more information and explanation is needed.

Unique Newsletter was developed to strengthen communication with customers through individualized emails, and to encourage them to return to the shop.

The new slogan encompassed what we achieved: the optimization of conversion in e-commerce. Businesses in various industries and of various sizes trust our conversion expertise.

We increased the usability of online shops with the introduction of epoq Search, the intelligent search function. Customers gained the ability to navigate quickly to their desired product.

At the same time of starting withe Recommendation Service, we built a Customer Login to keep our customers in terms of success up-to-date.

We transferred our subject knowledge to e-commerce and introduced the Recommendation Service. This controls targeted, relevant recommendations within an online shop and therefore increases its turnover.

Development was resumed on our recommendation software for call centers and service providers. The products ready Outbound and ready Inbound led to above-average hit rates, and impressed customers like Quelle, Arcor and PSD Bank.

Our technology revolutionized customer analysis in the field of telephone marketing with predicted product suggestions.

We started the development of self-learning technologies for dynamic scoring.