E-book – Personalization in B2B E-commerce

Personalization in B2B e-commerce

What the e-book "Personalization in B2B E-Commerce" is about:

Personalization is highly valued in B2B e-commerce. According to the study "B2B Online Marketing Trends 2020" by eMinded, personalization is very important for 53% of respondents and extremely important for another 19%. 85% of respondents already use personalization measures or have included them in their planning. This makes it clear that personalization is also an important and integral part of B2B e-commerce.

In this e-book, you will learn about the specific demands of B2B customers, how these differ from those of B2C customers, and how you can meet them with the help of personalization. The e-book includes various real-life examples from hagebau.de, megabad.com, bti.de, iba.ch, and stempel-fabrik.de.