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E-book personalization in e-commerce
Guidebook

E-book – Personalization in E-commerce

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Find out why personalization is important in e-commerce and what the term personalization actually means.

Personalization in e-commerce

 

E-book personalization in e-commerce preview

 

What the e-book "Personalization in E-Commerce" is about:

You are about to learn how to create 1:1 communication between touchpoints and your customers in your online store, thereby increasing conversion rates. You will learn why this topic is important and what the term personalization actually means. You will also gain a brief insight into the technology behind personalization and learn how 1:1 personalization works. You will also learn about the role of the needs-oriented customer journey in e-commerce. For each phase, we will show you how 1:1 personalization can be achieved in order to best meet the needs of your customers.