85% higher click-through rate in newsletters thanks to personalized category-based recommendations at babymarkt.de

85% higher click-through rate in category-specific newsletters

What the case study is about:

babymarkt.de had been sending out a category-based newsletter for some time, which was sent to customers 20 days after they made a purchase in the online shop. The relevant products for the product recommendations in each category were manually assigned to customer segments. Although this was very time-consuming, the newsletter was well received by customers. Babymarkt.de now wanted to make the category-specific newsletter even more customer-specific by personalizing it and including the age of the child. A comparison of the click rate and email marketing revenue of the category-specific newsletter yielded a clear result.