Intuitive operation for fast personalisation
Personalisation in e-commerce promises customers an optimal user experience, which is based on the advantages of online shopping combined with the quality of individual support from stationary retail. At the same time, shop operators succeed in sustainably increasing the conversion rate and significantly improving customer loyalty in the long term.
The user experience, along with other aspects, is the main focus for shop operators when it comes to personalisation measures. However, the user experience is not only essential in the shop, but also in the monitoring and control of personalisation. This makes it possible to implement shop-specific adjustments more quickly.
“The better and more intuitive the operation is for shop operators at the control desk, the better the monitoring and control of personalisation measures will be. This in turn also leads to faster shop-specific adjustments in the online shop. epoq wanted to take this into account with the new Control Desk Release 6.0,” explains Thorsten Mühling, Managing Director of epoq internet services GmbH.