Epoq Introduces Control Desk Release 6.0

Ettlingen, April 6, 2022 – With the latest Control Desk Release 6.0, which includes various feature improvements and a redesigned interface, Epoq is enhancing the user experience of its monitoring and control tool, thereby simplifying store-specific customizations for personalization.

Intuitive operation for quick personalization measures

Personalization in e-commerce promises customers an optimal user experience based on the advantages of online shopping combined with the quality of individual customer service offered by brick-and-mortar retailers. At the same time, shop operators are able to sustainably increase their conversion rates and significantly improve customer loyalty in the long term.

When it comes to personalization measures, shop operators focus their attention on user experience, among other aspects. But user experience is not only crucial in the shop itself; it also plays a key role in monitoring and controlling personalization. This is because it allows shop-specific adjustments to be implemented more quickly.

“The more user-friendly and intuitive the Control Desk is for store operators, the more effective the monitoring and management of personalization measures will be. This, in turn, leads to faster store-specific adjustments in the online store. Epoq aimed to address this with the new Control Desk Release 6.0,” explains Thorsten Mühling, Managing Director of epoq internet services GmbH.

Easy navigation and a quicker overview speed up shop-specific adjustments

With Control Desk Release 6.0, Epoq delivers a comprehensive overhaul and redesign of the central control and monitoring functions for online store personalization. Aligned with the corporate design, the e-commerce backend now integrates seamlessly with other elements, such as the Epoq website. The even more attractive interface, featuring a revised menu structure, is designed to make navigation even easier for the user and provide a quick overview of all available information and control elements.

All software services are displayed here—both those already subscribed to and those additionally available—and users can easily access further information via a link. The new “Quickstart” menu item also serves this purpose, providing an overview of the features of individual subscribed services and demonstrating their use through use cases. A newly introduced glossary clearly lists all key metrics and their definitions. Another new feature in Control Desk Release 6.0 is the ability to independently create and manage A/B tests, which help users find the optimal configuration and continuously improve the value of Epoq Software Services.

Small change – big impact for users

Other features were specifically developed and optimized during the redesign of the Control Desk, such as the editor product search. Those responsible also paid attention to small changes with a big impact for the user, such as the new option to save entries by pressing the Enter key.

"Overall, with Control Desk Release 6.0, we have succeeded in simplifying navigation and improving the user experience for shop operators," emphasizes Mühling. "With this and new and improved features, we want to offer our customers the opportunity to focus even better on the essentials and, in turn, ensure an optimal shopping experience for their customers."

For more detailed information about the new features in Control Desk, see the following blog post: Epoq Control Desk 6.0: Design Release and Feature Improvements.