Guidebook

Booklet – Customer Loyalty in E-commerce

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Learn why customer loyalty is important in e-commerce and how you can keep your customers satisfied in the long term.

Customer loyalty in e-commerce

What the booklet "Customer Loyalty in E-Commerce" is about:

You are about to learn how you can retain and satisfy your customers in the long term. Customer loyalty is a major challenge for many companies. According to a study by Händlerbund, 31% of online retailers surveyed stated that customer loyalty will be a major challenge for them in 2021. This booklet will show you how to overcome this hurdle and ensure strong customer loyalty.

Why is customer loyalty worthwhile in e-commerce?

It is at least five times more expensive to acquire a new customer than to retain an existing one.
Even small investments in customer loyalty have a big impact and can increase revenue by up to 75%.
Existing customers are willing to spend at least 33% more than newly acquired customers.
Despite representing a smaller proportion of buyers (32%), existing customers account for a large share of sales (66%).