Press Release

OUTLETCITY METZINGEN pioneers the use of epoq My
Stream and introduces a new benchmark for customer
loyalty in e-commerce


Ettlingen, March 9, 2020 – OUTLETCITY METZINGEN, Europe’s number 1 outlet, stands for exclusive shopping experiences both on site in Metzingen and in its own online shop. With epoq My Stream, a completely newly designed product from the AI expert epoq internet services GmbH, OUTLETCITY METZINGEN GmbH is focusing on a fully personalized shopping area within its online shop.



OUTLETCITY METZINGEN wants to take digital shopping to a new level, binding customers even closer to their online shop


With a wide range of over 50,000 products from over 270 brands, the OUTLETCITY online shop offers a wide selection of premium and luxury brands. In the personalized shopping area within the online shop, epoq My Stream now caters to the needs and preferences of each individual customer. The customers’ personal stream is filled with individual content according to their preferences such as favorite brands, favorite categories, style favorites, products and content. My Stream adapts dynamically and in a personalized way, both in terms of content and layout, to the preferences of each individual customer and also offers possibilities for intelligent interaction.


“As a pilot customer of epoq My Stream, we are proud to open a new door in e-commerce. Just like a good salesperson who knows their customers and their preferences, with epoq My Stream we can now offer each individual customer a personal selection of relevant products and content on a daily basis,” says Dr. Stefan Hoffmann, Managing Director of OUTLETCITY METZINGEN GmbH. “We want to bind our customers even more closely to our online shop with this special product,” adds Dr. Hoffmann.



Artificial intelligence makes this unique customer loyalty in e-commerce possible


Similar to Netflix or Instagram, where users can call up content relevant to them and, at the samt time, be inspired by relevant suggestions, the new epoq product, My Stream, focuses on customers and their preferences. This motivates customers to visit their own shopping area regularly in order to receive new suggestions again and again – thus creating a new kind of customer loyalty in e-commerce.


The technology behind the relevant content of epoq My Stream is based on the many years of AI experience and expertise of the technology provider epoq in the field of online shop personalization and is fully GDPR-compliant. With My Stream, epoq is introducing a new form of online shopping that is geared towards the changing needs and preferences of online shoppers. “With My Stream, we are adding a decisive building block to our portfolio and coming a big step closer to our vision of supporting online shoppers holistically in their purchasing process with consistent personalization,” says Thorsten Mühling, epoq CEO.




OUTLETCITY METZINGEN is the first Omnichannel Outlet worldwide. The exclusive brand world presents itself as being authentic and high quality. This applies to both the local flagship outlet stores and the online shop. With over 300 premium and luxury brands in Metzingen and online, as well as a comprehensive range of services and tourism offers, Germany’s first outlet ranks among the international shopping metropolises. OUTLETCITY METZINGEN has around 4.2 million visitors from 185 countries every year and over 30 million visits online at In 2019, OUTLETCITY METZINGEN’s area increased by a third. In September 2019, BOSS opened the world’s largest outlet store with over 5000 square meters of sales area. Digital offers, such as the online shop, the OUTLETCITY METZINGEN App and the OUTLETCITY Club combine real and digital shopping worlds into a holistic shopping experience and put the customer at the center of attention.



About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalization of digital commerce. With modular, customized services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalized e-mails and thus stay in touch with the online shop.


Tatiana Solarte

Communication Manager

+49 (0) 7243 / 20 01 320

Anna Marlen Ihle

factum – Ehrliche Kommunikation

+49 (0) 89 / 80 91 31 7-41

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