What the case study is about:
Outletcity wanted to evaluate the performance of the recommendation engine used so far by scrutinizing the personalization strategy and the individual recommendations associated with it. The data scientists at epoq designed a theory for the presentation of the recommendations based on sales psychology findings and their wealth of experience and data science know-how. An A/B test produced a clear result. Revenue per session increased by 5.04%. See all the details in this case study.