Case Study

Personalization strategy to the test

Outletcity increased revenue per session by 5.04%

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Case Study

Personalization strategy to the test


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Das Bild zeigt das Logo von Outletcity. Der Online Shop gehört zu den epoq Kunden.

5.04%

more revenue per session

What the case study is about:

 

Outletcity wanted to evaluate the performance of the recommendation engine used so far by scrutinizing the personalization strategy and the individual recommendations associated with it.

 

The data scientists at epoq designed a theory for the presentation of the recommendations based on sales psychology findings and their wealth of experience and data science know-how.

 

An A/B test produced a clear result. Revenue per session increased by 5.04%.

 

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