5.04% increase in sales per session thanks to new personalization strategy at Outletcity Metzingen

5.04% more revenue per session

What the Outletcity Metzingen case study is about:

Outletcity wanted to evaluate the performance of the recommendation system used to date by putting the personalization strategy and the associated individual recommendations to the test.

Based on insights from sales psychology, as well as their wealth of experience and data science expertise, the Epoq data scientists developed a theory for displaying recommendations. This theory was tested in an A/B test and compared with the previous provider. The A/B test yielded a clear result.

Find out all the details in the case study.