Smart Consulting: LLMs as the Key to E-Commerce Success | Marketing Automation Trends 2026

Of interest to: E-commerce managers, online retailers, marketing managers

What the presentation was about

Conversational commerce is rapidly gaining prominence in e-commerce—and large language models (LLMs) play a key role in this trend. Today’s customers expect more than just a traditional product search: they want personalized advice, quick answers, and a shopping experience that feels like a face-to-face conversation.

In our presentation at Marketing Automation Trends 2026, Tori Straub from Epoq demonstrated how LLM technology can be strategically deployed in e-commerce to intelligently guide customers throughout their entire customer journey. She covered the technological fundamentals, explained the use of AI-powered personalization, and gave a live demonstration of how an AI shopping assistant guides customers from their needs to the right solution. Learn more in the presentation!

Learnings

Find out

• Why Conversational Commerce Is Becoming Increasingly Important in E-Commerce
• which technologies (NLP, LLMs, generative AI, machine learning) enable the dialogue
• how LLMs and 1:1 personalization work together to enable personalized advice
• where LLMs can be used throughout the customer journey
• How an AI shopping assistant works in practice

Speaker

Tori Straub Customer Success Consultant Epoq