Webinar Recording

Best Practices | A new approach to store locators (#epoqPXD22)

Request webinar recording

Learn how to understand, improve, and rethink the search behavior of shop customers through personalization.

Shop search reimagined

What the slot "Best Practices | Shop Search Reimagined" on September 27, 2022, was about:

Johannes von Picard explained what an intelligent search function in an online shop needs to be able to do and showed direct examples of implementation using the Picard Lederwaren online shop. From the type-ahead function to category search, he showed the must-haves for shop search! Kolja von Görtz, SEO manager at the shoe retailer, talked about the importance of personalization in search. Every customer should see customized products for the same search. He explained the advantages and showed how this can look in practice in an online shop.

In this webinar, you will learn...

What an intelligent search function in an online shop must be able to do
Implementation examples based on the Picard Lederwaren online shop
Must-haves: Type Ahead function up to category search
The importance of personalization when searching in online stores
Advantages of searching and how this can look in practice