How-To | A/B testing as an introduction to shop personalization (#epoqPXD22)

Ensure a better customer experience

What the slot "How-To | A/B testing as an introduction to shop personalization" on September 27, 2022 was about:

How do you actually set up a proper A/B test in an online shop? Kasthuri from AB Tasty has the answer to this question. She showed various steps, from brainstorming to a successful test. A guideline for anyone who wants to get started with A/B testing or further optimize the process. Lea from Marc O'Polo linked testing with personalization. Using various best practices, she showed how to move from A/B testing to personalization. Finally, she made some important comments about personalization in online shops and how to use it correctly.

In this webinar, you will learn...

• How to set up a proper A/B test in your online shop
• Various steps for generating ideas, right through to a successful test
• A guideline for anyone who wants to get started with A/B testing or further optimize the process.
• What the path from A/B testing to personalization looks like