From browsing to buying: How to optimize the user experience in e-commerce

Interesting for: E-commerce managers, product managers, UX designers

What the webinar was about

The user experience in e-commerce plays a crucial role in converting visitors into actual customers. An optimal user experience can lead to a visitor finding the desired product quickly and easily and ultimately making a purchase. On the other hand, a poor UX can cause visitors to leave the store frustrated and look elsewhere to the competition.

In our webinar with partner Y1, we discussed all the important aspects of a good UX and showed how they can be easily optimized. Our speakers addressed topics such as navigation and search function design, product page design, and the checkout process. We also showed how you can personalize the shopping experience and how you can use various tools and technologies to further optimize the user experience. Find out more in the presentation!

Learnings

Find out

• Why UX is so important in e-commerce
• What elements make up a good user experience
• How you can optimize the UX in e-commerce in principle
• How to personalize the user experience in your online store
• Which tools and technologies you can use to further optimize your UX

Speaker

Florian Harr Director Business Consulting Y1 Digital AG	Ruben Santoro Frontend Web Developer epoq internet services GmbH