epoq expands search functionality, thereby boosting performance in the online shop of Peek&Cloppenburg* KG Hamburg
Ettlingen, September 10, 2020 – epoq internet services GmbH, the expert in online store personalization, was able to significantly improve the performance of Peek&Cloppenburg* Hamburg's onsite search by expanding its search functionality. Between November 13, 2019, and March 11, 2020, the number of orders placed via the search function on www.peek-und-cloppenburg.de rose by 29%, and the average order value of onsite search increased by 10%.
Fashionable voyages of discovery are finding their way into the online shop and boosting performance.
As a brand specialist,Peek&Cloppenburg*, a long-established company from Hamburg, offers quality, variety, and fashion expertise from a single source. Peek&Cloppenburg* Hamburg accompanies customers on their fashion discovery journey in modern architecture, where they should feel comfortable. However, this journey should not end in the fashion stores, but should also continue in the online shop. That is why Peek&Cloppenburg* wants to meet these high quality standards digitally as well, thereby increasing the performance of its online shop—all with the support of epoq internet services, the expert in online shop personalization. Since 2012, the fashion company Peek&Cloppenburg* has been operating an online shop together with its subsidiary VAN GRAAF, thereby developing into an omni-channel fashion store.
The ecommerce search engine function provides guidance and helps customers find the product they want.
In order to remain successful online, the architecture of the site and its usability must be constantly reviewed. For this reason, Peek&Cloppenburg* Hamburg commissioned epoq to connect theecommerce search engine engine epoq Searchto the existing shop system and expand the search functionality. Thanks to the ecommerce search engine and the restructuring of the categories in the product catalog carried out by epoq, shop visitors can find the products they want quickly and easily. For example, even if there are spelling mistakes, the right clothing is offered, and amultifaceted filter functionkeeps customers on the site until they make a purchase decision.
Of course, an ecommerce search engine offers additional functions, such as product sorting or redirects to specific landing pages. However, the key factor is that the epoq Search algorithm works quickly and reliably on the existing product catalog. This has a positive impact on performance and also minimizes administrative effort. Online Product Manager Christin Augustin confirms this: "Integrating epoq Search not only optimized the search experience for our customers, but also significantly reduced the effort required for maintenance."
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About Peek&Cloppenburg* Hamburg
The Peek&Cloppenburg* KG Hamburg group of companies is one of the leading fashion companies, renowned for its outstanding expertise and sense of style. From high-quality basics to designer collections and young, trendy labels—as a brand specialist, Peek&Cloppenburg* offers quality, variety, and fashion expertise from a single source. The company currently has 24 locations in Germany and, since 2001, has been well established internationally with the VAN GRAAF retail concept, with 16 stores in five European countries.
About epoq internet services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
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