epoq supports babymarkt.de with its guided selling software for digital consulting on all aspects of baby strollers.

Ettlingen, August 16, 2021 – babymarkt.de, Europe's largest online shop for baby and children's products, offers its customers expert advice on strollers with the help of guided selling software from epoq internet services, a provider of AI-powered personalization software for e-commerce. The digital product advisor is designed to make it easier for customers to choose from over 100,000 items in the range and guide them to their ideal stroller in just a few steps.

Thanks to targeted advice, choosing the right product is child's play.

Ordering complex products such as strollers online is often not so easy for (expectant) parents. This is especially true when they are not familiar with the product's functionality in detail and there is a wide range of products on offer. babymarkt.de has recognized this problem and offers customers a digital product advisor on the subject of strollers with the help of epoq's Guided Selling software. "Competent advice is also important to us online. We provide our customers with all the important information they need about pregnancy, babies, and children in our guide, our themed worlds, and our social media channels. In addition, we want to support our customers in choosing the perfect starter equipment, such as strollers. With the stroller advisor, we offer expert advice to make the baby adventure a relaxed shopping experience for parents and families," says Martina Dörges, Head of Online Sales at babymarkt.de. As part of the digital consultation, specific questions are asked that are easy to answer in order to determine the customer's needs. With the help of images and graphics, as well as info icons that explain individual terms in more detail, shop customers are guided step by step to a selection of suitable items. The online product advisor reduces uncertainty on the part of the customer and conveys a feeling of confidence, which ultimately leads to the right purchase decision and avoids returns.

The highlight is in the results list

The online product advisor determines the customer's needs, just like a sales assistant in a brick-and-mortar store, and matches the functionality of the products to their preferences. Once a customer has answered all the questions, they receive a list of items that match their needs. The products in the results list are determined and displayed based on the data (based on clicks on the visual filters). This allows online shoppers to see exactly which products have the desired features. To make product selection even easier, the results list is also tailored to the preferences of the shop's customers. To do this, the entire click and purchase behavior of all shop customers is taken into account for the display, and the most relevant items are shown first. This allows customers to receive targeted support on their way to finding their ideal stroller. "The relevance of the products is crucial for successful product selection. By showing customers products that are suitable and relevant to their needs, the digital advisor provides targeted advice similar to what customers know and appreciate from a good salesperson," says Thorsten Mühling, CEO of epoq. The results list can then be further narrowed down using filters or sorted according to various criteria.

More information about the stroller advisor from babymarkt.de as an example of guided selling in action can also be found in the blog article How babymarkt.de supports customers in their product selection with the stroller advisor.