Epoq supports babymarkt.de with its guided selling software to provide digital advice on strollers

Ettlingen, August 16, 2021 – babymarkt.de, Europe’s largest online store for baby and children’s products, is offering shoppers expert advice on strollers using guided selling software from Epoq internet services, a provider of AI-powered personalization software for e-commerce. The digital product advisor is designed to help customers easily select from over 100,000 items in the product range and guide them to their ideal stroller in just a few steps.

Thanks to targeted advice, choosing the right product is child's play.

Ordering complex products like strollers online is often not as easy as it seems for (expectant) parents. This is especially true when they aren’t familiar with the product’s features in detail and are faced with a wide selection. babymarkt.de has recognized this issue and, using Epoq’s Guided Selling software, offers customers a digital product advisor for strollers. “Providing expert advice is a key priority for us, even online. That’s why we equip our customers with all the essential information on pregnancy, babies, and children through our guide, our themed sections, and our social media channels. Furthermore, we aim to support our customers in selecting the perfect starter kit, such as a stroller. With the stroller advisor, we offer expert guidance so that the baby adventure becomes a relaxed shopping experience for parents and families,” says Martina Dörges, Head of Online Sales at babymarkt.de. As part of the digital consultation, specific questions are asked that are easy to answer in order to determine the customer’s needs. With the help of images, graphics, and info icons that explain individual terms in more detail, shoppers are guided step by step toward a selection of suitable items. The online product advisor helps alleviate customer uncertainty and instills a sense of confidence, which ultimately leads to the right purchasing decision and helps prevent returns.

The highlight is in the results list

The online product advisor determines the customer's needs, just like a sales assistant in a brick-and-mortar store, and matches the functionality of the products to their preferences. Once a customer has answered all the questions, they receive a list of items that match their needs. The products in the results list are determined and displayed based on the data (based on clicks on the visual filters). This allows online shoppers to see exactly which products have the desired features. To make product selection even easier, the results list is also tailored to the preferences of the shop's customers. To do this, the entire click and purchase behavior of all shop customers is taken into account for the display, and the most relevant items are shown first. This allows customers to receive targeted support on their way to finding their ideal stroller. "The relevance of the products is crucial for successful product selection. By showing customers products that are suitable and relevant to their needs, the digital advisor provides targeted advice similar to what customers know and appreciate from a good salesperson," says Thorsten Mühling, CEO of epoq. The results list can then be further narrowed down using filters or sorted according to various criteria.

More information about the stroller advisor from babymarkt.de as an example of guided selling in action can also be found in the blog article How babymarkt.de supports customers in their product selection with the stroller advisor.