The highlight is the results list
The online product advisor determines the customer’s needs, just like the salesperson in the stationary retail, and compares the functionality of the products with the customer’s preferences. Once a customer has answered all the questions, he or she receives a list of products that match his or her needs. The products in the result list are determined and displayed based on data (based on the clicks on the visual filters). In the process, the online shopper sees exactly which products include the desired features. To make product selection even easier, the results list is additionally adjusted to the preferences of the shop customers. For this purpose, the entire click-and-buy behaviour of all shop customers is taken into account for the display and the articles with the greatest relevance are shown first. In this way, customers can be specifically supported on the way to their dream pram. “The relevance of the products is decisive for a successful product selection. By showing the customer products that match and are relevant to their needs, the digital advisor enables targeted advice, similar to what customers know and appreciate from a good specialist salesperson,” says Thorsten Mühling, CEO of epoq. The list of results can then be further narrowed down using filters or sorted according to various criteria.