Following last year's success, epoq is hosting the "Personalization Experience Day" again in 2021.

Ettlingen, August 16, 2021 – Software manufacturer and personalization expert epoq internet services GmbH is once again bringing together shop operators and e-commerce experts for the second round of Personalization Experience Day – following last year's success. This will take place for the second time on September 16, 2021, and aims to showcase the latest developments in personalization and score points with interesting best practices combined with insider knowledge.

From users for users: knowledge transfer without barriers

What makes the Personalization Experience Day so special is clearly its concept, which is based on the direct transfer of knowledge from shop operators and e-commerce experts to participants – from users for users. The whole thing is rounded off by epoq's cross-industry experience, the latest technological advances, and current topics in the field of personalization. What is clearly not on the agenda is direct advertising for products or services. "The main focus is on personalization and how it can be successfully used in e-commerce to further develop the customer experience," says Thorsten Mühling, CEO and co-founder of epoq.

That's why this year's speakers once again include representatives from successful online shops, such as Timo Bergmann, Head of E-Commerce at Görtz, and Fabian Ollig, Project Manager at babymarkt.de. In their presentation, they will show how individual shop pages can be personalized, what strategies are behind this, and where there are special features. Also participating are Sebastian Bomm, Director of User Experience and Customer Intelligence at ROSE Bikes, and Lydia Desch, Customer Relationship Manager at TUI, who will address the topic of email marketing and explain how personalization and dynamic elements can be used to redirect traffic to the online shop. All participants can look forward to exciting use cases and first-hand experiences.

Boost, lead, and close the loop: More than just a slogan

This year's online conference uses the slogan "Boost, Lead and Close the Loop." "This is not just a marketing summary of the conference, but the cornerstones of successful personalization," says Daniela Ilincic, Head of Marketing at epoq and co-host of the Personalization Experience Day. It is important to know how personalization works on individual shop pages and how it can lead to increased shopping carts (Boost). But also how the path to checkout can be made intuitive for customers and best designed using personalized touchpoints so that they don't abandon the process along the way (Lead). Finally, it's also important to know what needs to be done to avoid losing customers immediately after their purchase, but rather to interact with them again and bring them back to the shop (Close the Loop).

That's why the Personalization Experience Day 2021 is once again primarily aimed at shop operators and e-commerce managers who want to further expand their expertise in personalization. However, the online conference is also open to anyone interested in e-commerce who wants to learn more about this area. A niche e-commerce event that deals with shopping today and tomorrow.