Following Last Year's Success, epoq Will be Hosting the "Personalisation Experience Day" in 2021 Again

16. Aug 2021 | Daniela Ilincic 0:00

Ettlingen, 16 August 2021 - The software manufacturer and personalisation expert epoq internet services GmbH is once again uniting shop operators and e-commerce experts for the second round of the Personalisation Experience Day - following last year's success. This will take place for the second time on 16 September 2021 and is intended to highlight the latest developments in personalisation and score points with interesting best practices combined with insider knowledge.

From users for users: knowledge transfer without barriers

The special feature of the Personalisation Experience Day is clearly the concept, which is based on the direct transfer of knowledge from shop operators and e-commerce experts to the participants – from users for users. The whole thing is rounded off by epoq’s cross-sector experience, the latest technological advances and current topics in personalisation. What is clearly not on the agenda – direct advertising measures for products or services. “It’s primarily about the topic of personalisation and how it can be successfully used in e-commerce to further develop the customer experience,” says Thorsten Mühling, CEO and Co-Founder of epoq.

That’s why speakers from successful online shops will be there again this year, such as Timo Bergmann, Head of E-Commerce at Görtz and Fabian Ollig, Project Manager at babymarkt.de. In their presentation, both will show how individual shop pages can be personalised, what strategies are behind them and where there are special features. Also present will be Sebastian Bomm, Director User Experience and Customer Intelligence at ROSE Bikes and Lydia Desch, Customer Relationship Manager at TUI, who will deal with the topic of email marketing and explain how traffic can be redirected to the online shop through personalisation and dynamic elements. Thus, all participants can look forward to exciting use cases and first-hand experiences.

 

 

Boost, Lead and close the Loop: More than just a slogan

This year’s online conference uses the slogan “Boost, Lead and close the Loop”. “This is not just a marketing summary of the conference, but the cornerstones of successful personalisation,” says Daniela Ilincic, Head of Marketing at epoq and co-moderator of the Personalisation Experience Day. Because it is important to know how personalisation works on the individual shop pages and how it can lead to increased shopping baskets (Boost). But it is also important to know how the path to the checkout can best be designed for customers intuitively and via personalised touchpoints so that they don’t bounce along the way (Lead). Finally, it is also important to know what needs to be done in order not to lose the customer immediately after the purchase, but to interact with them again and lead them back into the shop (close the Loop).

That’s why the Personalisation Experience Day 2021 is again primarily aimed at shop operators and e-commerce managers who want to further expand their expertise in personalisation. However, the online conference is also open to anyone interested in e-commerce to get more in-depth information in this area. A niche e-commerce event that deals with the shopping of today and tomorrow.

Presse contact

Daniela Ilincic

Press contact

+49 (0) 7243 2001 – 310 presse@epoq.de

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

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