epoq Personalization Experience Day 2022 – "Stream up Your Shop!" (#epoqPXD22)

The Personalization Experience Day entered its third round! Under the motto "Stream up Your Shop," great speakers, e-commerce experts, software professionals from epoq, and renowned testimonials once again shared their knowledge on the topic of personalization in online shops. After many interesting presentations and a concluding virtual panel with testimonials such as Céline Flores Willers on how to get your online shop up to speed, the epoq Personalization Experience Day 2022 (#epoqPXD22) came to a successful end. Were you unable to attend or would you like to relive the day? Then read our review!

How-To | Data Enrichment – Ensure Targeted Decisions

After a short break, there was a how-to session on the correct handling of data in online shops.
Jannik from epoq kicked things off. On the topic of data management, he explained how to organize data from online shops correctly in order to subsequently exploit its full potential.
Andreas from minubo continued with data infrastructure. He showed how to use integrated data correctly as a basis for data enrichment and what advantages data enrichment can offer in terms of personalization for customers.
Florian from Actindo concluded the presentation with the topic of data administration. Through proper data management and process control, the online customer experience can be taken to a new level.

Thanks to the concentrated expertise, participants learned how to get the most out of the data they collect. Would you like to learn more about data enrichment? Then take a look at the Data Enrichment recording.

Using data correctly. Andreas showed how it's done. (Source: screenshot from PXD)

How-To | A/B testing as an introduction to shop personalization

How do you actually set up a proper A/B test in an online shop? Kasthuri from AB Tasty has the answer to this question. She showed various steps, from brainstorming to a successful test. A guideline for anyone who wants to get started with A/B testing or further optimize the process.
Lea from Marc O'Polo linked testing with personalization. Using various best practices, she showed how to move from A/B testing to personalization. She concluded with important notes on personalization in online shops and how to use it correctly. You can find out what these were in the recording A/B testing as an introduction to shop personalization.

Kasthuri showed how you can plan A/B tests using a roadmap. (Source: screenshot from PXD)

Virtual Panel | Experts discuss their experiences with the Shopping Stream

The grand finale was provided by the virtual panel on experiences with the Shopping Stream —a brand-new format at this year's PXD.
Céline from The People Branding Company, Thorsten from epoq, Artur from Y1, Thomas from MAILODY, and Niklas from OnlineMarketing.de provided all kinds of expert knowledge.

• What role does personalization play in online shops?
• How do you create an optimal customer experience?
• How will e-commerce develop in the coming years?

These and many other questions were discussed during the open round of the virtual panel. In addition to the exchange of opinions among the experts, there were also questions from the audience and exciting answers. It's a shame that it was over after an hour—we could have listened for hours more. That's why it's good that we recorded it and you can watch the recording of the virtual panel here.

An exciting panel of experts at our virtual panel. (Source: screenshot from PXD)

Conclusion: Using expert knowledge to optimize your shop

We had a great day. With practical examples, how-to articles, and insights into the future, you were able to learn a lot and gather new inspiration for your own shop. Once again this year, we enjoyed fantastic presentations and exciting discussions from industry insiders and e-commerce experts. Numerous participants not only listened, but also actively asked questions. We would like to thank everyone involved and hope to see you again soon. With this in mind: Stream up Your Shop!