Email personalization helps you build stronger connections with your customers, thereby increasing your click-through rate

With dynamic content personalization, email content—such as product recommendations, subject lines, or content modules—is calculated in real time only when the email is opened, based on the recipient’s individual click and purchase behavior in the online store. This means that each recipient sees different content that is relevant to them, even though everyone received the same email.

Personalized product recommendations are automatically generated based on each shopper’s behavior—specifically, which products they’ve viewed, added to their cart, or purchased. Epoq Connect integrates these recommendations directly into your existing email template via a code snippet and displays them in real time the moment the email is opened.

Personalized subject lines can increase open rates by up to 50% (Source: Yes Lifecycle Marketing). In addition to the subject line, relevant sender information and the right timing also boost open rates. Epoq Connect also enables dynamic personalization of the subject line—tailored to each customer’s individual shopping behavior.

CRM data such as purchase history, preferences, or customer segments can be integrated into the Epoq knowledge base as an additional data source. However, real-time behavior in the online store forms the basis for personalization—CRM data supplements and refines email personalization, but is not a prerequisite.

The most important KPIs are click-through rate, open rate, conversion rate, and revenue generated per email. In the Epoq Control Desk, you can see all these metrics at a glance—including click performance, revenue rate, and conversion funnel—directly for each personalized email campaign.

Trigger emails are triggered by specific events—such as a registration, a birthday, an abandoned cart, or a return. You can configure these triggers through your email marketing platform. The content is then automatically personalized via Epoq Connect and delivered at the right time.

Personalization works even without a first name or a complete customer profile. Epoq Connect uses real-time behavior in the online store—current clicks, page visits, and interests—to determine relevant content. Even a few behavioral cues are enough to create emails that are significantly more relevant than generic mailings.

Behavior-based email personalization means that email content is based on the recipient’s actual behavior in the online store—specifically, which products they clicked on, viewed, or purchased. Unlike traditional segmentation, it responds in real time to current signals, rather than to static group characteristics.

ROI can be measured by comparing the additional revenue generated per personalized email with that from generic mailings. Epoq client Ex Libris achieved 10 times higher email revenue through personalized email campaigns, and Outletcity Metzingen increased newsletter revenue by 44.3% through AI-based category personalization.

In A/B testing for personalized emails, different personalization strategies, subject lines, or content modules are tested against one another. In Epoq Control Desk, you can create different rule sets and variants and directly compare their performance based on click-through rates and revenue.