Ettlingen, 2 September 2019 - At DMEXCO 2019 from 11 to 12 September, epoq will present its new offering "My Stream" for the first time - an individual shopping area for every customer in the online shop. This consists of type-related content, personalised product recommendations, interactive product finders as well as relevant content recommendations, depending on the customer's preferences. "With My Stream, online shop operators create a digital experience for their customers. Through AI-based elements, such as individualised product sets or interesting blog posts, an emotional connection is built. The customised content, which is played out in real time, encourages customers to return," says AI expert and CEO of epoq, Thorsten Mühling. The content and layout of the various My Stream elements change dynamically - depending on the customer's behaviour. In the process, epoq also relies on interaction. The customer can browse brands as well as product categories and the products narrow down interactively.
My Stream will soon be used for the first time in the online shop of the Outletcity Metzingen. The Outletcity is the best-known and oldest outlet centre in Germany and has relied on its own online shop from an early stage.