GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reducing Bounce Rate
Guided Selling
Minimizing Returns Rate
Recommendation Engine
Adding Shopping Cart Value
Shopping Stream
Increasing Repurchase Rate
Personalised Email
Boosting Traffic Rate
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service
Integration
Customer Success
Optimisation
Monitoring & Controlling Control Desk Other Topics Partner FAQ Data protection
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100% concentrated personalization competence – even without suit & tie
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We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog KPI Optimisation Reducing Bounce Rate
Onsite search and search results pages
Minimizing Returns Rate
Digital consulting and returns management
Adding Shopping Cart Value
Sales-promoting elements and important shop pages
Increasing Repurchase Rate
After sales and customer loyalty
Boosting Traffic Rate
Email marketing and customer trust
Increasing Conversion Rate
Shop optimisation and personalisation
Tech Know-how Artificial Intelligence
AI methods and AI software
Tags Advice Tool Digital Sales Promotion Email Examples KPI E-Commerce Marketing Automation Personalisation Reinforcement Learning Return Avoidance Search Features
Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
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What’s new about us and our personalisation.

New: The Shopping Stream

The personalised Shopping Stream for a higher repurchase rate in your online shop!

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  GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reducing Bounce Rate
Guided Selling
Minimizing Returns Rate
Recommendation Engine
Adding Shopping Cart Value
Shopping Stream
Increasing Repurchase Rate
Personalised Email
Boosting Traffic Rate
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service
Integration
Customer Success
Optimisation
Monitoring & Controlling Control Desk Other Topics Partner FAQ Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog KPI Optimisation Reducing Bounce Rate
Onsite search and search results pages
Minimizing Returns Rate
Digital consulting and returns management
Adding Shopping Cart Value
Sales-promoting elements and important shop pages
Increasing Repurchase Rate
After sales and customer loyalty
Boosting Traffic Rate
Email marketing and customer trust
Increasing Conversion Rate
Shop optimisation and personalisation
Tech Know-how Artificial Intelligence
AI methods and AI software
Tags Advice Tool Digital Sales Promotion Email Examples KPI E-Commerce Marketing Automation Personalisation Reinforcement Learning Return Avoidance Search Features
Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Sheets
Checklist, infographics, e-books…
Press
What’s new about us and our personalisation.

My Stream Provides Digital Customer Engagement in the Online Shop

02. Sep 2019 | Tatiana Solarte 0:00

Ettlingen, 2 September 2019 - At DMEXCO 2019 from 11 to 12 September, epoq will present its new offering "My Stream" for the first time - an individual shopping area for every customer in the online shop. This consists of type-related content, personalised product recommendations, interactive product finders as well as relevant content recommendations, depending on the customer's preferences. "With My Stream, online shop operators create a digital experience for their customers. Through AI-based elements, such as individualised product sets or interesting blog posts, an emotional connection is built. The customised content, which is played out in real time, encourages customers to return," says AI expert and CEO of epoq, Thorsten Mühling. The content and layout of the various My Stream elements change dynamically - depending on the customer's behaviour. In the process, epoq also relies on interaction. The customer can browse brands as well as product categories and the products narrow down interactively.

My Stream will soon be used for the first time in the online shop of the Outletcity Metzingen. The Outletcity is the best-known and oldest outlet centre in Germany and has relied on its own online shop from an early stage.

My Stream is based on a consistent knowledge base: it avoids disappointment and frustration when shopping online.

The technology behind the new product strengthens digital customer loyalty and thus the customer’s repurchase rate. epoq contributes its many years of AI experience and expertise to My Stream. A consistent knowledge base is created for each customer, which collects data along the customer journey and makes it available for the intelligent algorithms. My Stream contains components of the existing personalisation products of epoq (Search, Advise, Inspire, Connect), which have been interconnected on a new level to meet the demands of online shoppers. The consistent knowledge base ensures that no compatibility problems arise. The global database is important to avoid data silos that only take into account individual touchpoints and do not use cross-connections. In this way, the online shop operator avoids disappointment and frustration, which are still far too common in e-commerce: For example, a recommended discounted T-shirt in the sale, but which is no longer available in the customer’s size, e.g. “L”, but only in “XS”. A place where customers can reliably find their favourite items without having to enter their own preferences each time saves time and at the same time also avoids complexity in an ever-growing range of products. Directly from the personal shopping area, customers can access their desired items and place them in the shopping cart.

At the same time, epoq is fully compliant with the European Data Protection Directives and protects the privacy of each individual customer.

Sustainable shopping experience: Why digital customer loyalty matters

Given the increasing variety of products and shops, online shops today need to stand out from the crowd more than ever. Digital customer loyalty can only develop when the customer finds more than just suitable product information in the shop. “With a personalised shopping area with content tailored to the online shopper, the customer receives a positive and special experience. The right mix of entertainment and service provides the slight difference that keeps the customer and binds them to the shop in the long term,” says Thorsten Mühling.

In addition to personalised product and content recommendations, online shoppers can also be inspired by interactive product finders and always keep their finger on the pulse. Because people are now influenced by apps and services such as Netflix, Pinterest or Instagram and place a lot of value on both browsing and personalised content. This means that My Stream can be used intuitively by online shoppers right from the start.

DMEXCO 2019 – Trust in You

With this year’s motto “Trust in You”, DMEXCO (Digital Marketing Exposition & Conference) brings together the leading marketers, creative minds, geeks, media experts, strategists and visionaries in Cologne. Trade visitors to DMEXCO can find out more about My Stream and all other epoq products at the epoq stand D070 in Hall 7.

Press contact

Daniela Ilincic

Press contact

+49 (0) 7243 2001 – 310 presse@epoq.de

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

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