ReboPharm improves user guidance for the search function for veterinarians with epoq
Ettlingen, July 13, 2021 – ReboPharm, the leading specialist wholesaler for veterinarians, is improving the intuitive user guidance via the search function on ReboPharm24.de with epoq internet services, a provider of AI-supported personalization software for e-commerce. The personalization aspect is designed to help veterinarians from both small and large animal practices find their way around the full range of 30,000 different quality items and more than 60 own brands.
New search features and personalized search results make it easier for veterinarians to research products.
The search function on ReboPharm24.de is a popular application among veterinarians for quickly and easily researching desired products. That is why ReboPharm has improved the search function. Among other things, this has made it possible to enter search term combinations such as "meliseptol disinfection 5000 ml" and to recognize typing and spelling errors. In addition, the search function generates an autosuggest preview window, which allows users to quickly start searching for products by displaying relevant categories and products for the search entry. In addition to the search input options, the entire product lists, both in the autosuggest preview window and in the search results list, prioritize items that correspond to the overall click and purchase behavior of shop customers. This is intended to shorten the entry into the shopping process. A highlight for all logged-in shop customers is the individual price display. This has made the user guidance more intuitive and personalized, which has a positive effect on the customer experience.
Intelligent algorithms display the correct search result in milliseconds.
In order to create the conditions for the use of intelligent algorithms (AI), a knowledge base for the online shop first had to be generated and linked to the search function. To this end, the click and purchase behavior of shop customers, the product catalog, and intelligent algorithms were brought together. After a short learning phase, the intelligent algorithms were ready for use. As soon as a search query is initiated by a shop customer, they search the product catalog, compare it with the entire click and purchase behavior of the shop customers, and display the search results in milliseconds. "We are thrilled with the possibilities now available to our customers to find the product they want quickly and easily," says Sylvia Böttner, e-commerce manager at ReboPharm.
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About ReboPharm
Whether you have a large animal or small animal practice, when it comes to veterinary supplies, ReboPharm has a solution for every question—and the right product! For 40 years, ReboPharm Veterinär-Fachgroßhandel GmbH & Co. KG has been one of the leading full-range suppliers for veterinarians, offering veterinarians nationwide everything they need for their daily practice with over 30,000 items. As an equal partner, ReboPharm understands the challenges of a modern veterinary practice and offers perfectly tailored solutions. In addition to all veterinary and human medicines, the specialist wholesaler also stocks a comprehensive range of practice and surgical supplies, instruments and equipment, medical technology, bandages, anesthetics, laboratory and X-ray accessories, dental supplies – right through to homeopathic and natural remedies. Care products for wound cleaning, dietary supplements, and diet foods also have a firm place in the product range of the Bocholt-based family business. While the product portfolio is constantly being optimized, one thing always remains the same at ReboPharm: its proximity to its customers!
About epoq internet services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
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