ALTERNATE focuses on guided shopping with epoq Browse for its Lego gift finder
Ettlingen, June 21, 2022 – Guided shopping is also a way for the successful e-commerce company ALTERNATE to improve user experience, increase customer satisfaction, and boost sales. The company relies on epoq Browse for its Lego gift finder.
Personalized advice as the key to increased sales
In recent years, user experience has increasingly become a decisive factor for success in e-commerce. More and more shop operators are recognizing that a comprehensive range of products and attractive prices are not enough to remain competitive in the long term, both with other online retailers and with brick-and-mortar stores. Consumers appreciate the latter not least because of the individual advice and presentation of a range tailored to their needs, which many online shops do not offer.
The successful online shop operator ALTERNATE, one of the leading suppliers of IT, consumer electronics, household, garden, outdoor, tools, and toys for more than 30 years, has also understood that efficient e-commerce and individual advice do not have to be contradictory and therefore uses epoq Browse as the basis for its new LEGO gift finder.
Find the perfect gift in just a few clicks
With epoq Browse, ALTERNATE integrates self-explanatory products and offers shop customers the opportunity to quickly and accurately navigate a comprehensive product range with a preference-driven product selection. With just a few clicks, visitors to the Lego gift finder can filter out all the products that meet their individual requirements from a range of almost 500 different products. The selection is narrowed down based on four basic characteristics: price, age recommendation, assignment to a theme series, and the number of individual parts in the kit. Each criterion is optional, meaning that a filter can be applied, but does not have to be. This allows customers to deliberately ignore aspects that are potentially irrelevant to them, such as price, when making their selection. The entire product filter is intuitive to use and is further simplified by predefined tags.
The Lego Gift Finder provides ALTERNATE customers with valuable support in selecting products, making it much easier and faster even for non-experts to find suitable products. From the shop operator's point of view, this can significantly reduce the return rate and thus also improve the conversion rate.
Personalization as an overall concept
With epoq Browse, ALTERNATE is expanding its use of software solutions from the specialist for AI-supported 1:1 personalization in e-commerce. With epoq Inspire, the successful European online retailer from Linden, Hesse, is already using the recommendation engine for relevant recommendations. With the help of the epoq software service, ALTERNATE inspires shop visitors with individual product suggestions based on previous click and purchase behavior.
"By combining various modules of our AI-supported 1:1 personalization, ALTERNATE is able to respond appropriately to the growing demands of customers in e-commerce," says Thorsten Mühling, co-founder and CEO of epoq internet services GmbH. "We are confident that epoq Browse in the Lego gift finder will inspire ALTERNATE's customers, just as epoq Inspire did before, and contribute to the company's success."
Press contact
About Alternate
As one of Germany's largest e-commerce companies, ALTERNATE GmbH has stood for service, expertise, experience, and innovation for more than 30 years. ALTERNATE is also a leading online store and expert advisor in the fields of IT, consumer electronics, household goods, gardening, outdoor equipment, tools, and toys. The product range, which has grown steadily over the years, now comprises more than 85,000 products from over 400 manufacturers. More than 800 employees take care of customer orders, requests, inquiries, and problems on a daily basis and stand for high service quality and excellent customer satisfaction.
About epoq internet services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
Download press kit
Would you like to gain a deeper insight into our company and learn more about our activities? Then the press kit is the perfect resource for you!