ALTERNATE is leveraging guided shopping with Epoq Browse through its Lego Gift Finder
Ettlingen, June 21, 2022 – For the successful e-commerce company ALTERNATE, guided shopping is also a way to improve the user experience, increase customer satisfaction, and boost sales. For its LEGO Gift Finder, the company relies on Epoq Browse.
Personalized advice as the key to increased sales
In recent years, user experience has increasingly become a key factor for success in e-commerce. More and more online retailers are realizing that a comprehensive product range and attractive prices are not enough to hold their own in the long term against the competition—both from other online retailers and brick-and-mortar stores. When it comes to the latter, consumers particularly value personalized advice and the presentation of a product range tailored to their needs—something many online stores do not offer.
The successful online retailer ALTERNATE, which has been one of the leading providers of products in the IT, consumer electronics, home, garden, outdoor, tools, and toys sectors for more than 30 years, has also recognized that efficient e-commerce and personalized advice need not be mutually exclusive and is therefore using Epoq Browse as the foundation for its new LEGO gift finder.
Find the perfect gift in just a few clicks
With Epoq Browse, ALTERNATE integrates self-explanatory products and offers online shoppers a preference-driven product selection, enabling them to quickly and accurately navigate an extensive product range. With just a few clicks, visitors to the LEGO Gift Finder can filter through nearly 500 different products to find those that meet their specific needs. The selection is narrowed down based on four basic criteria: price, recommended age, assignment to a themed series, and the number of individual parts in the kit. Each criterion is optional, meaning that a filter can be applied but is not mandatory. This allows customers to consciously disregard aspects that may be irrelevant to them—such as price—during the selection process. The entire operation of the product filter is intuitive and is further simplified by predefined tags.
The Lego Gift Finder provides ALTERNATE customers with valuable support in product selection, making it significantly easier and faster for even non-experts to find suitable products. From the shop operator’s perspective, this can significantly reduce the return rate and thereby improve the conversion rate.
Personalization as an overall concept
With Epoq Browse, ALTERNATE is expanding its use of software solutions from the specialist in AI-powered 1:1 personalization for e-commerce. The online retailer, based in Linden, Hesse, and successful throughout Europe, already uses the Epoq Inspire recommendation engine to provide relevant recommendations. With the help of the Epoq software service, ALTERNATE inspires shop visitors with personalized product suggestions based on their previous click and purchase behavior.
“By combining various modules of our AI-powered 1:1 personalization, ALTERNATE is able to respond appropriately to the growing demands of e-commerce customers,” said Thorsten Mühling, co-founder and CEO of epoq internet services GmbH. “We are confident that Epoq Browse in the Lego Gift Finder will delight ALTERNATE’s customers—just as Epoq Inspire did before—and contribute to the company’s success.”
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About Alternate
As one of Germany's largest e-commerce companies, ALTERNATE GmbH has stood for service, expertise, experience, and innovation for more than 30 years. ALTERNATE is also a leading online store and expert advisor in the fields of IT, consumer electronics, household goods, gardening, outdoor equipment, tools, and toys. The product range, which has grown steadily over the years, now comprises more than 85,000 products from over 400 manufacturers. More than 800 employees take care of customer orders, requests, inquiries, and problems on a daily basis and stand for high service quality and excellent customer satisfaction.
About Epoq Internet Services
epoq internet services GmbH enables retailers and manufacturers to optimize a wide variety of touchpoints in their digital commerce and achieve 1:1 customer communication throughout the entire customer journey with an AI-supported "1:1 Personalization Experience Platform." This enables customer-specific orientation, advice, and inspiration in the online shop and leads to a connection with online customers. This results in shopping experiences and a sustainable increase in the conversion rate. The latest innovation, a hyper-personalized shopping area, offers customers additional entertainment in their individual product and brand world, linked to relevant content. It leads to an increased repurchase rate and takes online shopping to a new level.
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