With the “Personalization Experience Day – Vol. 3,” Epoq is once again providing a platform for discussion on the topic of personalization in e-commerce

Ettlingen, September 13, 2022 – Software manufacturer and personalization expert epoq internet services GmbH is once again offering a forum for discussion on the topic of personalization in e-commerce with its Personalization Experience Day – Vol. 3. The motto: "Stream up Your Shop" – how e-commerce can become more entertaining for customers. As in previous years, various shop operators and e-commerce experts have been invited as speakers to share their best practices and how-tos, as well as special guests who have already formed an impression of the status quo in advance and will open the discussion.

Special guests: Céline Flores Willers & Co.

Direct knowledge transfer from shop operators and e-commerce experts to participants – from users for users is clearly the focus again this year. To make things even more exciting, Céline Flores Willers will also be on the digital stage. She has gained an insight into what is possible in terms of entertainment in e-commerce and how this is linked to personalization. In the virtual panel, she will talk firsthand with other special guests, such as editor-in-chief Niklas Lewanczik from OnlineMarketing.de, about her experiences. The exchange between the various panel participants is intended to provide different perspectives on the topic as a whole.

Participants can also look forward to lots of exciting best practices and how-tos again this year. Lea Koch, Group Manager Conversion Rate Optimization at Marc O'Polo, will be talking about "A/B testing," and Dr. Alexander Gepp, Managing Director of Gepp's, will be discussing "personalized homepages." Johannes Montag, Head of E-Commerce at PICARD, will be talking about search must-haves that no online shop should be without, and many other industry insiders will be sharing their knowledge. "We are delighted that Personalization Experience Day (PXD) has established itself as a niche topic in the digital industry and that we, as pioneers, have been able to offer this platform for exchange on technological progress," says Thorsten Mühling, CEO and co-founder of epoq.

The motto: "Stream up Your Shop"

Just like last year, PXD has a theme: “Stream up Your Shop.” The focus here is on the entertainment factor in e-commerce, which is becoming increasingly prevalent in online stores and is intended to foster long-term customer loyalty. “Through this, we want to demonstrate what’s possible in terms of digital customer loyalty, which elements can be utilized, how gamification can be applied, and much more,” says Daniela Ilincic, Head of Marketing at Epoq and co-host of the Personalization Experience Day.

Who is this event for? Online store owners and e-commerce professionals who want to stay up to date on personalization and discover new insights, as well as anyone else interested in e-commerce who finds the topic exciting and wants to gain further insights. Learn more and register now for the Epoq Personalization Experience Day – Vol. 3.