With its "Personalization Experience Day - Vol. 3," epoq is once again providing a forum for discussion on the topic of personalization in e-commerce.

Ettlingen, September 13, 2022 – Software manufacturer and personalization expert epoq internet services GmbH is once again offering a forum for discussion on the topic of personalization in e-commerce with its Personalization Experience Day – Vol. 3. The motto: "Stream up Your Shop" – how e-commerce can become more entertaining for customers. As in previous years, various shop operators and e-commerce experts have been invited as speakers to share their best practices and how-tos, as well as special guests who have already formed an impression of the status quo in advance and will open the discussion.

Special guests: Céline Flores Willers & Co.

Direct knowledge transfer from shop operators and e-commerce experts to participants – from users for users is clearly the focus again this year. To make things even more exciting, Céline Flores Willers will also be on the digital stage. She has gained an insight into what is possible in terms of entertainment in e-commerce and how this is linked to personalization. In the virtual panel, she will talk firsthand with other special guests, such as editor-in-chief Niklas Lewanczik from OnlineMarketing.de, about her experiences. The exchange between the various panel participants is intended to provide different perspectives on the topic as a whole.

Participants can also look forward to lots of exciting best practices and how-tos again this year. Lea Koch, Group Manager Conversion Rate Optimization at Marc O'Polo, will be talking about "A/B testing," and Dr. Alexander Gepp, Managing Director of Gepp's, will be discussing "personalized homepages." Johannes Montag, Head of E-Commerce at PICARD, will be talking about search must-haves that no online shop should be without, and many other industry insiders will be sharing their knowledge. "We are delighted that Personalization Experience Day (PXD) has established itself as a niche topic in the digital industry and that we, as pioneers, have been able to offer this platform for exchange on technological progress," says Thorsten Mühling, CEO and co-founder of epoq.

The motto: "Stream up Your Shop"

As was the case last year, PXD has a motto: "Stream up Your Shop." This refers to the entertainment factor in e-commerce, which is becoming increasingly prevalent in online shops and is intended to ensure long-term customer loyalty. "We want to show what is possible in terms of digital customer loyalty, which elements can be used, how gamification can be applied, and much more," says Daniela Ilincic, Head of Marketing at epoq and co-host of the Personalization Experience Day.

The target audience? Shop operators and e-commerce managers who want to learn more about personalization and discover new ideas, but also anyone else interested in e-commerce who finds the topic exciting and wants to gather further input. Find out more and register now for the epoq Personalization Experience Day – Vol. 3.