Epoq identifies the needs of retail customers and supports digital development at Fackelmann

Ettlingen, June 3, 2020 – epoq internet services GmbH, the expert in online store personalization, is supporting Fackelmann, the leading company for kitchen and household aids and baking tins, in its digital development within the scope of its online store – by specifically identifying and fulfilling the needs of store customers.

Personalization as an important building block for digital development in line with shop customer needs

Fackelmann—the traditional German company specializing in kitchen and household accessories as well as baking pans—has been meeting the individual needs of household customers with its diverse product range for over 100 years. That is why Fackelmann is now one of the leading companies in the household goods industry, with 80% brand recognition. In addition to offering products that meet customer needs, the online store is also designed to cater to the individual needs of online shoppers. Customers should be able to quickly find what they’re looking for and be inspired by other items as they proceed toward checkout. To achieve this, Epoq employs its AI-poweredpersonalization, tailored to the needs and stage of the customer journey of each individual shopper. “We always stay on the cutting edge with a strong focus on innovation. That’s why personalization is a key component for us in driving digital development forward,” says Lutz Danhof, Head of E-Commerce at Fackelmann.

Orientation and inspiration as the first personalization measure for digital development

“At Epoq, we focus on identifying customer needs and addressing them on an individual basis. To do this, we examine each phase of the customer journey and specifically address the respective needs,” says Thorsten Mühling, CEO of Epoq. When a shop customer is searching for a product, it is important to provide them with guidance. The intelligent search feature, Epoq Search, addresses this need and quickly and easily guides online shoppers to the product they want. Furthermore, through relevant recommendations via Epoq Inspire, purchase impulses are triggered at various points in the online store that align with the shopper’s specific purchasing interests. This addresses the need for inspiration that customers have when they are ready to make a purchase. “We are convinced that by personalizing Epoq, we can drive digital development forward and thereby offer our customers a more personalized shopping experience,” Lutz Danhof continued. In this way, Fackelmann’s online store creates not only product experiences but also shopping experiences that have a positive impact on sales.