epoq recognizes shop customer needs and supports digital development at Fackelmann

Ettlingen, June 3, 2020 – epoq internet services GmbH, the expert in online store personalization, is supporting Fackelmann, the leading company for kitchen and household aids and baking tins, in its digital development within the scope of its online store – by specifically identifying and fulfilling the needs of store customers.

Personalization as an important building block for digital development in line with shop customer needs

Fackelmann—the traditional German company for kitchen and household aids as well as baking tins—has been responding to the individual requirements of household customers with its diverse range of products for more than 100 years. That is why Fackelmann is now one of the leading companies in the household sector with a brand awareness of 80%. In addition to products that meet customer needs, the online shop is also designed to cater to the individual needs of shop customers. Customers should be able to quickly find what they are looking for and be inspired by other items on their way to completing their purchase. To achieve this, epoq uses its AI-supportedpersonalization, depending on the needs and customer journey phase of each individual shop customer. "We always have our finger on the pulse with a high level of innovation. That's why personalization is an important building block for us in driving digital development forward," says Lutz Danhof, Head of E-Commerce at Fackelmann.

Orientation and inspiration as the first personalization measure for digital development

"At epoq, we strive to identify customer needs and respond to them individually. To do this, we look at the individual phases of the customer journey and address the respective needs in a targeted manner," says Thorsten Mühling, CEO of epoq. When a shop customer is searching for a product, it is important to offer them guidance. The intelligent search function, epoq Search, addresses this need and quickly and easily guides shop customers to the product they want. In addition, relevant recommendations, using epoq Inspire, are placed at various points in the online shop to stimulate purchasing impulses that match the respective purchasing interests of the shop customer. This addresses the need for inspiration that customers have when they are ready to buy. "We are convinced that with the personalization of epoq, we can drive digital development forward and offer our customers a more individualized shopping process," Lutz Danhof continues. In this way, Fackelmann's online shop creates not only product experiences but also shopping experiences that have a positive impact on sales.