GERMAN Personalisation Software Services (SaaS) Intelligent Search
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  GERMAN Personalisation Software Services (SaaS) Intelligent Search
Reducing Bounce Rate
Guided Selling
Minimizing Returns Rate
Recommendation Engine
Adding Shopping Cart Value
Shopping Stream
Increasing Repurchase Rate
Personalised Email
Boosting Traffic Rate
Campaigns & Usage Customer Targeting Realisation & Expertise AI Technology Data Science Integration & Optimisation Customer Service
Integration
Customer Success
Optimisation
Monitoring & Controlling Control Desk Other Topics Partner FAQ Data protection
References Company Software Geeks Team
100% concentrated personalization competence – even without suit & tie
Jobs
Do you also like to wear trainers and are interested in this internet?
Company News Events
Be it lectures, trade fairs, webinars or other e-commerce events – we’re sometimes here, sometimes there. Get to know us!
Press
We are constantly growing and evolving. New customers, partners, products and much more. Find out now!
Blog KPI Optimisation Reducing Bounce Rate
Onsite search and search results pages
Minimizing Returns Rate
Digital consulting and returns management
Adding Shopping Cart Value
Sales-promoting elements and important shop pages
Increasing Repurchase Rate
After sales and customer loyalty
Boosting Traffic Rate
Email marketing and customer trust
Increasing Conversion Rate
Shop optimisation and personalisation
Tech Know-how Artificial Intelligence
AI methods and AI software
Tags Advice Tool Digital Sales Promotion Email Examples KPI E-Commerce Marketing Automation Personalisation Reinforcement Learning Return Avoidance Search Features
Insights Concepts for success Case Studies
Learn how our customers personalize and increase their KPIs.
Webinars
We share our best practices in personalisation with you.
Knowledge transfer Publications
We also share our knowledge in various media.
Info material Sheets
Checklist, infographics, e-books…
Press
What’s new about us and our personalisation.

epoq Identifies Shop Customer Needs and Supports Digital Development at Fackelmann

03. Jun 2020 | Daniela Ilincic 0:00

Ettlingen, June 3rd 2020 - epoq internet services GmbH, the expert for online shop personalisation, is supporting Fackelmann, the leading company for kitchen and household aids and baking tins, in its digital development within the online shop by specifically identifying and fulfilling shop customers’ needs.

Personalisation as an important component for digital development along the shop customers’ needs

For more than 100 years, Fackelmann – the traditional German company for kitchen and household aids as well as baking tins – has always responded to the individual requirements of customers with its diverse product range. This is one of the reasons that make Fackelmann one of the leading companies in the household sector with a brand awareness of 80%. In addition to products that meet the needs of the customers, the online shop is also to be geared to the individual requirements of each shop customer. Customers should quickly find what they are looking for and be inspired by additional articles on their way to completing their purchase. To achieve this, epoq uses its AI-supported personalisation, depending on the needs and customer journey phase of the individual shop customer. “We always have our finger on the pulse of the times with a high level of innovation. Personalisation is therefore an important component for us in driving digital development forward,” says Lutz Danhof, Head of E-Commerce at Fackelmann.

Orientation and inspiration as the first personalisation measure for digital development

“At epoq, we take the path of identifying customer needs and responding to them individually. To do this, we look at the individual phases of the customer journey and respond specifically to the respective needs”, says Thorsten Mühling, CEO of epoq. If a shop customer is searching for a product, it is important to offer them orientation. The intelligent search function, epoq Search, responds to this need and guides shop customers quickly and easily to their desired product. In addition, relevant recommendations via epoq Inspire at various points in the online shop provide buying impulses that match the shop customer’s particular buying interests. In doing so, the shop is meeting the customer’s need for inspiration, which is all the more present as the customer willingness to buy increases. “We are convinced that the personalisation of epoq will enable us to drive forward our digital development and thus offer our customers a more individualised purchasing process,” continues Lutz Danhof. Thus, in addition to product experiences, the Fackelmann online shop creates shopping experiences that also have a positive impact on sales.

Press contact

Daniela Ilincic

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+49 (0) 7243 2001 – 310 presse@epoq.de

About Fackelmann

The Fackelmann GmbH & Co. KG from Hersbruck northeast of Nuremberg is one of the world’s leading companies for kitchen and household aids and baking tins. Founded in 1948 by Sebastian Fackelmann, it built on the business of his father Heinrich Fackelmann, who had been selling kitchen articles as a sales representative since 1919. Since the 1960s, Fackelmann has also been manufacturing bathroom furniture, and the company has also grown strongly through acquisitions and internationalisation. Today Fackelmann has over 40 business units worldwide.

About epoq internet services

epoq internet services GmbH provides its customers with a unique software suite for the holistic personalisation of digital commerce. With modular, customised services based on artificial intelligence, epoq creates unique shopping experiences along the entire customer journey. The online shoppers receive orientation, advice and inspiration when online shopping. After the purchase, they are provided with relevant shopping news in real time in their personal shopping area, prompting them to visit the online shops daily. In addition, online shoppers are kept up to date with personalised e-mails and thus stay in touch with the online shop.

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