Orientation and inspiration as the first personalisation measure for digital development
“At epoq, we take the path of identifying customer needs and responding to them individually. To do this, we look at the individual phases of the customer journey and respond specifically to the respective needs”, says Thorsten Mühling, CEO of epoq. If a shop customer is searching for a product, it is important to offer them orientation. The intelligent search function, epoq Search, responds to this need and guides shop customers quickly and easily to their desired product. In addition, relevant recommendations via epoq Inspire at various points in the online shop provide buying impulses that match the shop customer’s particular buying interests. In doing so, the shop is meeting the customer’s need for inspiration, which is all the more present as the customer willingness to buy increases. “We are convinced that the personalisation of epoq will enable us to drive forward our digital development and thus offer our customers a more individualised purchasing process,” continues Lutz Danhof. Thus, in addition to product experiences, the Fackelmann online shop creates shopping experiences that also have a positive impact on sales.